Love good food, 1996 Paralympic Competitor , Sales Manager, IBM. Enjoy Cricket and Everton . Views are my own
Manchester,UK
Joined May 2011
- Tweets3.9K
- Following50
- Followers216
- Likes710
Pinned Tweet
@RolecEV I have a standard Wallpod that worked properly until after about 6 weeks of use.electrician check it out and no faults. Pushing cable in hard but it’s just not getting connection. Cable is good as checked elsewhere. Not fit for purpose, very disappointed
Keith Oulton retweeted
Discover how Thompson Sampling can optimise your digital media campaigns in real-time! Our latest blog post explores this powerful Bayesian method, offering a dynamic alternative to traditional media-mix modelling 1749.io/resource-centre/f/na…. #marketingtwitter #marketing #digital
Keith Oulton retweeted
🚀 Introducing the 1749 Analytics Toolbox! Empower your business with our FREE, user-friendly marketing analytics tools. Unleash the power of data to optimise campaigns & drive growth 📈 . Explore now: 1749.io/resource-centre/f/in… #MarketingAnalytics #DataDriven #MarketingTwittter
Keith Oulton retweeted
Just released a new free, simple app inspired by the paper 'Estimating reach curves from one data point' by Georg M. Goerg. reachcurve.com/
Helping marketers understand how GRPs translate into reach using 1 or 2 datapoints
#Marketing #MarketingTwitter #Reach #Planning
Keith Oulton retweeted
Appeared on the new podcast from @PMarketingW. I talk about the significant benefits of uncertainty in measurement in a marketing context and why it matters:
performancemarketingworld.co…
#MarketingTwitter #Uncertainty #Bayesian #Marketing #PeformanceMarketing #MarketingMixModelling
Keith Oulton retweeted
Pretty thrilled to see the engagement time of the resource centre on @SVNTN_FORTYNINE going up. Now almost over 7 minutes per engagement:
#MarketingMixModelling #Engagement #MarketingTwitter #Analytics #Marketing
1749.io/resource-centre
Keith Oulton retweeted
I’ve always found #VARs quite tricky in a frequentist context as you commonly lose degrees of freedom, particularly in small datasets. BVARs are far more robust in such scenarios and are a useful tool to understand the long term impact of #marketing 1749.io/resource-centre/f/me…
Focusing on short-term measurement through traditional #MMM can severely underestimate the long term impacts of #marketing, especially when it comes to brand activity. The latest blog post explores a methodology using Bayesian VARs 1749.io/resource-centre/f/me…
Keith Oulton retweeted
One of the largest mistakes is to assume the future is the same as now & not readjusting your marketing strategy. Quantile regression is a useful tool to understand your most effective channels in a recession & how to readjust plans:
1749.io/resource-centre/f/qu…
#marketingtwitter
Keith Oulton retweeted
Followed advice from @niall20 to try out @pinecone and it's been beyond expectations in a combination with @OpenAI.
Brings me a whole new perspective on how the research tool for the founders might work. It could also cut down the costs a lot.
#buildinpublic #AI
Keith Oulton retweeted
Delivering cutting edge innovations to give the best data-driven insights for our clients. The first consultancy to offer an optimisation of media budgets, subject to a carbon emissions constraint, helping clients achieve sustainable growth. #Sustainability #adnetzero #Marketing
Keith Oulton retweeted
Delivering cutting edge innovations to give the best data-driven insights for our clients. The first consultancy to offer an optimisation of media budgets, subject to a carbon emissions constraint, helping clients achieve sustainable growth. #Sustainability #adnetzero #Marketing
Just over a week ago we announced the ability to optimise marketing plans with uncertainty. Now it’s possible to optimise for sustainability, whilst maximising ROI. Reduce carbon emissions of your marketing plan with our innovative optimiser #AdNetZero 1749.io/resource-centre/f/ha…
Keith Oulton retweeted
Just over a week ago we announced the ability to optimise marketing plans with uncertainty. Now it’s possible to optimise for sustainability, whilst maximising ROI. Reduce carbon emissions of your marketing plan with our innovative optimiser #AdNetZero 1749.io/resource-centre/f/ha…
Keith Oulton retweeted
Happy Saturday! Exciting news: our website now features an 'Industries' section, complete with in-depth content and graphics to help your business succeed. Check it out!
1749.io/marketing-%26-advert…
#BusinessUpgrade #IndustryInsights #MMM #Marketing #Analytics
Keith Oulton retweeted
🚀Exciting news in the marketing effectiveness industry! Media budget optimisation under uncertainty is revolutionising the way marketers allocate their budgets:
1749.io/resource-centre/f/us…
#MMM #MarketingMixModeling #Media #Bayesian #Marketing #MarketingStrategy #Uncertainty
Keith Oulton retweeted
Are you curious about the effectiveness of your marketing campaign? 1749 provides in-depth analysis to give you insight into key business levers and can help identify areas of growth. 1749.io #MarketingEfficiency #DataAnalysis
Keith Oulton retweeted
Also posted on the 1749 resource centre:
1749.io/resource-centre/f/th…
Keith Oulton retweeted
🚀Excited to announce the launch of 1749 Analytics! 💡Using Bayesian methods, we look to provide in-depth analysis and insights to help businesses make informed decisions. 🔍
FAQs: 1749.io/resource-centre/f/17…
Keith Oulton retweeted
Media Optimization just got a major upgrade!: Inputting the Jacobian into the scipy minimize: Test runs show avg and consistent improvement of 2.11s #Optimization #PerformanceImprovement #buildinpublic 💻🚀
