Implemented digital transformation for local govt impacting 1.2M people | Now I write copy and tweet about marketing, entrepreneurship and human behaviour
I spill tea here 👉🏿
Joined October 2011
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How to use storytelling to make your brand unforgettable & balloon your revenue
(This technique has been used by >10,000 household brands):
Kennedy Assoumou retweeted
What I Learned From Hosting A Podcast For Six Months - One of My Favourite Projects @workprogresspod
A huge thank you to @KennStJames, @FelixOchefu from @kahana_HQ, and everyone else for turning this into a reality, I really appreciate you all.
🙏
danidhenga.com/post/what-i-l…
Cut the deadline of your goals in half
Why?
- The shorter deadline invokes urgency
- You prioritise needle moving tasks
- You cut out the fluff
You'll surprise yourself with what you can accomplish
The last 6 days have sporadic
- Landed a new client
- Managing his email list
- Supporting the launch of his new product
A lot on the plate all while managing other commitments. What a way to close out the year
Kennedy Assoumou retweeted
5 actionable tips you can use today to become a better digital writer:
1. Keep your sentences short
2. Write in the active voice
3. Use lists instead of commas
4. Add a call-to-action
5. Read aloud before publishing
BONUS - Don't write to be perfect. Leave that for editing
If you want to shine then expect to get burned
“What is to give light must endure the burning,” - Viktor Frankl
Kennedy Assoumou retweeted
If you're good at what you do and it's fun to you but a pain to others
You have the competitive advantage
Salesperson #6374: Hey Kennedy, *vomits copy & pasted script not related to me*
Wanna hear more??
Me: *closes DMs*
If I learned a thing or 2 about sending cold DMs/emails, it’s:
• Personalisation
• Specificity
• Social proof
• (Clear) Call-to-action
Keep it simple
If you're good at what you do and it's fun to you but a pain to others
You have the competitive advantage
Kennedy Assoumou retweeted
You didn’t “create” a market
The pain already existed before you arrived
All you did was provide the solution it was yearning for
Kennedy Assoumou retweeted
The power of storytelling in building your brand.
@KennStJames has done up a great summary for this
7 tips to make you more persuasive today:
- Use compliments
- Mimicry
- Give first
- Highlight a shared like or interest
- Anchoring
- Social proof
- Direct your message to one person
Steal these & double your copy, sales and negotiation skills
Going all-in on entrepreneurship will teach you more about yourself than you can imagine
But you don't need a business to do this
• Take on challenging hobbies
• Network & meet new people
• Teach a skill you're great at
Discover yourself and unearth your rare gems
Summary of funnels
TL;DR
1) Completely unaware
2) Aware of the problem
3) Aware of the solution
4) Aware of the product
5) High level of awareness
I appreciate you reading until the end
If you feel you’re itch on this topic hasn’t been scratched then you'll want to read more
I’ll see you on the other side👇🏿👇🏿👇🏿 ken-house.beehiiv.com/p/brea…
