Radio guy 🎙️ Star 99.9 CT • 101.5 The Fridge Dayton • Charred: A New Haven Pizza Show 🍕 • Golf ⛳ • Dad jokes • Actual dad
Joined October 2008
- Tweets17.2K
- Following1.7K
- Followers1.6K
- Likes17.6K
Has Microsoft tried unplugging Outlook for 30 seconds and plugging it back in? That always does the trick
1
2
660
Patriots need a little dose of whatever energy and locker room vibes the Celtics have going on right now
54
“The Boston THREE party” is such a national broadcast line, but I love it. Keep pouring it on @celtics
1
118
Kevin Begley retweeted
🎄 ‘Home Alone’ starring Macaulay Culkin opened in theaters 36 years ago, November 10, 1990
Kevin Begley retweeted
The Patriots utilizing the Super Bowl 51 1st half game plan as a tribute to the 2016 Pats is a bold choice…
Is there a better feeling when traveling than the flight attendant closing the door for takeoff and realizing no one has sat down next to you?
70
Fellow radio pals, great read on Barrett today with our fearless loud leader @keithlivesinCT 👏💯
Connoisseur Media went from 13 stations to more than 200 after buying Alpha Media. @KeithlivesinCT tells @JohnMamola the one trait he hires for first, and where he draws the line on AI. In partnership with @ptpmarketing.
barrettmedia.com/2026/11/04/…
Incredible
Nerds going from ~$40M to nearly $900M since launching Gummy Clusters might be one of the most underreported CPG stories of the decade.
And it almost didn’t work.
The idea actually started in 2001 with Nerds Rope. But no breakout.
Then Gummy Clusters launched in 2020 with just ~$700K of marketing. Early tests flopped.
In 2021, Kylie Jenner posted them organically to ~200M followers: “Next level.”
TikTok took it from there. The crunch became ASMR content.
Sales:
2020: ~$8M
2024: $500M+
Today: approaching $900M
Repeat is insane too:
More than 1 in 5 buyers purchase 6+ times a year.
Nerds has now passed Skittles as America’s #1 sugar candy.
And Mars is responding with gummy versions of Skittles + Starburst.
Big M&A win. Ferrero bought Nestlé’s entire US candy portfolio in 2018 for $2.8B: Butterfinger. Crunch. SweeTARTS. Laffy Taffy. Nerds.
Nerds was basically an afterthought.
Today, the value created by Nerds alone may have effectively paid for the whole acquisition.
1
87
