KevinSimo

I think everyone pretty much knows now that the DTC playbook has fundamentally changed in the past couple years The founders who built their brands in the golden age of Facebook ads are not worth listening to anymore Their knowledge and playbooks aren’t effective anymore Reality is that timing was on their side not skill With how competitive things are now, and how much higher the standards are for creatives, offers and landing pages I genuinely don’t think any of these guys would have a hope in hell of starting and scaling a brand from scratch with no funding or significant starting capital Genuinely if someone hasn’t bootstrapped a successful brand in the last 2-3 years I really don’t care about anything they say

ten thousand shorts are some of my favorite.

The black rifle coffee alpha male takes a sip from his thermos and looks out from the bunker to the battlefield, it’s hell out there. “Perfect” He thinks He adjusts the sights on his custom-built 16-inch 6mm ARC AR-15 with a Proof Research carbon-fiber barrel, JP Enterprises silent captured spring system, and a Geissele Super Dynamic Enhanced two-stage trigger. He picked it because the trigger felt smooth against his $350 carbon fiber combat gloves, and the alloy magazines were 20 grams lighter against his $2200 Kevlar vest. He mindlessly feels at his tactical pouch, he has a 10 year supply of testosterone cypionate in it, just in case the pharmacies get hit. He smirks, “Daddy needs his combat fuel.” He’s been on TRT for 7 years, his testes have cobwebs on them. He steps out of the bunker, he’s spent years training for this moment, doing weighted carries, getting “don’t tread on me” tattoos, bow hunting, having a beard. “It’s fuckin showtime.” He announces. Just then he feels something lightly tap his leg. He glances down. It’s a 17 dollar drone off temu. It has a decal on it. “Is that… hentai?” His legs are blown smooth off. 12 miles away in a disgusting room illuminated only by the degenerate glow of purple LED strip lighting, a 17 year old leans back in his cum stained gamer chair. He’s grown so frail and sickly his friends and family keep mistaking him for Asmongold. He grabs another 30mg vyvanse and washes it down with a cold chicken nugget. “GG faggot” He’s killed 500 men.

Some people are claiming technology will lead to a post scarcity society. That's the kind of idea that only someone who doesn't understand human nature could ever believe. Humans are mimetic and status seeking. They will always pursue things that are relatively rare to signal their status to others. I don't know what those particular things will be in the future. But I know there will always be things that are in very high demand precisely because they are scarce. Technology might be able to bring us robots and collapse the cost of many consumer products. But it won't change our underlying nature and desires.