Founder of UI Collective. 70k+ on Youtube. Design systems, product thinking, AI for designers. Helping designers get hired & ship better work.
Toronto & Youtube
Joined April 2022
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I spent 2.5 years racking up 2+ million views teaching design systems & UX design on YouTube. Now bringing that same energy to X.
youtube.com/@UICollectiveDes…
Every big company has a Confluence page called “Design Principles” last edited by someone who left in 2021.
Kirk from UI Collective retweeted
Remember when prototyping meant linking 60 artboards with hotspots in InVision and praying nobody clicked the wrong thing during the demo
6 months of research. 40 interviews. 3 rounds of user testing.
Overruled by a 60 year old who “doesn't like the green.”
Corporate Executive: “Why do we need designers when AI can do this?”
Also a Corporate Executive: “Why does our product look like everyone else’s?”
Nothing ruins a meeting faster than hearing “I’m not a designer, but...”
You just know the next 10 minutes are gone
Remember when prototyping meant linking 60 artboards with hotspots in InVision and praying nobody clicked the wrong thing during the demo
AI can build a whole app in 30 seconds and I still can’t get a stakeholder to reply to a slack message in under 3 days
my favourite feedback of all time is “it just doesn’t feel right”
no follow up. no examples. just vibes
We need a referendum on people taking meetings with both headphones in and unknowingly screaming at a laptop
Junior designer: “Why won’t they listen to me?”
Senior designer: “What do they actually need to hear?”
Principal designer: “Let them think it was their idea.”
