A snapshot from the Share the Playbook: LA Flag Football Summit! 📸 As we countdown to hosting Super Bowl LXI, the LA Flag Football Summit created a forum for stakeholders to assess the current state of flag football and identify strategies to increase participation, strengthen support systems and expand access to play as part of a broader effort to advance youth health and wellness. Full press release: lasec.net/share-the-playbook… #SBLXILegacy #ForTheLoveOfTheGame #LASuperBowlHC #LALovesFootball

JUST ANNOUNCED: The 22nd annual Lakers All-Access will return to @cryptocomarena on  Monday, January 25, 2027. Join us for an exclusive, behind-the-scenes celebration of one of the most storied franchises in sports, featuring live panels with special guests, photo opportunities, on-court drills, tours of the @lakers locker room, and more! Good luck to the @lakers who will take on the @warriors tonight at @cryptocomarena for their season  opener. Learn more: lasec.net/lakers-all-access-… #LakersAllAccess

That’s a wrap on the 2nd Annual LASEC Business Connect Pitch Day presented by @flyarcher! A huge thank you to our incredible judges, the Deloitte team for graciously hosting us, and the more than 50 local suppliers who participated and showcased the talent, creativity, ingenuity, and innovation that make Los Angeles a true powerhouse. We’re proud to create opportunities that connect local businesses to contracting opportunities, foster collaboration, and shine a spotlight on the incredible companies helping shape the future of our region. Learn more about Business Connect, by visiting lasec.net/lasec-business-con…. #BusinessConnectLA

A big thank you to Good Morning America and the Los Angeles Rams for spotlighting our new “LA Loves Football” launch video featuring Kate Hudson! 🏈💙💛 The countdown is on as we get ready to welcome the Super Bowl back to LA on February 14, 2027! 🎬 goodmorningamerica.com/video… #LALovesFootball #LASuperBowlHC

Bringing local businesses together and giving them a platform to leverage the spotlight of football’s biggest game to strengthen and uplift our communities. The NFL Source event at Fr3e Event Space was the perfect setting to connect, collaborate, and build an incredible business community where local companies can grow, thrive, and seize new opportunities. #SBLXILegacy #ForTheLoveOfTheGame #LASuperBowlHC

27 FOR 2027 🏈 Applications for the 27 Champion Grants Program close Friday! If you have a program, idea or organization creating more opportunities for young people to play, share the game. Apply now: LASuperBowlHC.com/27champion… #SBLXILegacy #ForTheLoveOfTheGame #LASuperBowlHC

LA is ready to run it back for the 9th time. 🏈 Super Bowl returns to the LA region on February 14, bringing the biggest stage in football back to a community where the game runs deep. From the field to the fans, LA’s passion for football is unmatched. When it all comes down to it, there’s one thing we know: LA Loves Football. #LALovesFootball #LASuperBowlHC

Just announced! The best of women's basketball is coming to LA. Unrivaled Basketball will tip off Season 3 at Intuit Dome on January 8th, 2027. Tickets go on sale today, October 1st at 4PM.  #LosAngeles

We’re excited to announce @YouTube as a partner of the Los Angeles Super Bowl LXI Host Committee and the presenting sponsor of the inaugural LASBHC Super Bowl LXI Sports Media Summit. This collaboration enhances the Host Committee's commitment to fostering meaningful opportunities for dialogue, connection, and innovation as Los Angeles prepares to welcome the world for Super Bowl LXI. #LASuperBowlHC

Earlier this summer, we hosted the 12th Annual Dodgers All-Access at Dodger Stadium—an unforgettable evening celebrating the Dodgers, their incredible history, and the fans who make LA so special. Guests went behind the scenes with exclusive experiences on the field, in the batting cage and Dodgers bullpen, enjoyed dinner on the infield, and heard from Dodgers stars and legends including Kike Hernández, Evan Phillips, Rick Dempsey, Jerry Hairston Jr., and Bill Russell. A special night at one of LA’s most iconic sports venues, made possible by the Los Angeles Dodgers, our partners, and the incredible guests who joined us. Relive the night. ⚾️💙 Press Release: lasec.net/12th-annual-dodger… #DodgersAllAccess

Reliving the energy of Day 2 of the FIFA Fan Festival™ Los Angeles !⚽ Los Angeles Memorial Coliseum was rocking! Fans packed the venue for electrifying performances by Steve Aoki and DJ Ravidrums, and turned the building into a sea of red, white blue for the United States Men’s National Team opening match. #WeAreLosAngeles

The knockout stage is where unforgettable stories begin. The Round of 32 delivered on every front. From Canada's historic run to the Round of 16 to Spain's dominant  performance. Every match added to the energy of the 39-day celebration, creating moments that will be remembered long after the final whistle. #WeAreLosAngeles

Reliving day 1 of the FIFA Fan Festival™ Los Angeles! ⚽🔥 A packed Los Angeles Memorial Coliseum brought the energy for the tournament's opening match featuring Mexico v. South Africa , and incredible performances from Los Lobos, Deorro, and more! #WeAreLosAngeles

The energy was unmatched! Here are some standout moments from Switzerland v. Bosnia and Herzegovina match played on June 18, 2026 at at Los Angeles Stadium (SoFi Stadium). #WeAreLosAngeles #SomosLosAngeles

Last month, we welcomed local businesses to kick off the Super Bowl LXI Source Program alongside the @NFL and the @RamsNFL. The event brought together entrepreneurs, community leaders, and industry partners to help participating businesses build connections, navigate the procurement process, and prepare to compete for opportunities surrounding The Big Game. As we continue the road to Super Bowl LXI, we're excited to see these businesses grow and help shape the lasting legacy of the game across Los Angeles. Take a look back at some of the highlights from the Welcome Event! #SuperBowlLXI #SBLXI #SuperBowl61 #NFLSourceLXI