Beautify and purify your life 💨 40 years of expertise and innovation have led us to our unique DMS steam technology, to protect you and your loved ones.
Châtel-Saint-Denis, Suisse
Joined April 2010
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At Pitti Uomo, every detail mattered.
CG-Club of Gents' product manager Jana Riether relied on Laurastar’s expert solutions to elevate each look: “The steam is fantastic and the handling is easy.”
Because true style starts behind the scenes. ✨
#laurastar #beautify #purify #steam #suitup #suitcare #menswear #mensfashion #pittiuomo
Less than a week before Pitti Immagine Uomo 2025 🕺
This year again, Laurastar is proud to take part in the world's most important fair for men's clothing and accessory collections. Pitti Immagine Uomo is a true cultural forum and an innovation platform that shapes the future of menswear.
As official partner for textile care, we can't wait to offer a unique garment steaming service for brands exhibiting, ensuring their collections remain flawless. 💨✨
#laurastar #beautify #purify #steam #suitup #suitcare #menswear #mensfashion #pittiuomo
From the air we breathe to the products we clean with, our homes are full of tiny exposures that quietly add up.
🧴 The all-purpose spray on the kitchen counter
🕯️ The scented candle you light in the evening
🧼 The detergent on your sheets, the polish on your floors
Little by little, these substances can build up, not just around us, but within us.
And while our bodies are smart and resilient, they have their limits.
When the load gets too heavy, it can lead to fatigue, irritation, or just not feeling your best, and over time, even bigger health concerns.
At Laurastar, we believe your home should support your wellbeing, not work against it.
That’s why we created Laurastar AURA.
A way to clean, freshen, and care for your living space using the pure power of steam.
🌿 No chemicals. No artificial scents. Just effective, natural purification, for your home, your air, and your peace of mind.
Because when you lighten the load at home, your whole body breathes easier.
Learn more about Laurastar AURA: laurastar.ch/en/steam-purifi…
#laurastar #beautify #purify #steam #laurastaraura #healthyhome #indoorairpollution #indoorairquality
✨ As Official Event Supplier for the @Eurovision Song Contest 2025, in Basel, Switzerland, Laurastar is proud to power the backstage of Europe’s most iconic show.
🎤 Go behind the scenes in this exclusive interview with Bettina Steiner, Head of Wardrobe, and discover how steam makes the magic happen.
#laurastar #beautify #purify #steam #esc #eurovision #eurovisionsongcontest2025 #eurovision2025
Laurastar behind the scenes at @Eurovision 💨
Where spectacular performance meets flawless preparation.
This year, Laurastar is proud to be backstage at Eurovision, supporting visionary designer Kévin Germanier as his bold, sustainable creations take the spotlight. From prep to performance, every detail counts, and every garment deserves perfection.
Discover our collab with Germanier here: link.laurastar.com/germanier
#laurastar #beautify #purify #steam #esc #eurovision #eurovisionsongcontest2025 #eurovision2025
We often focus on what we eat or how we exercise to stay healthy. But what about the air we breathe, especially at home?
🏠 We spend up to 90% of our time indoor. Where the air can be 2 to 5 times more polluted than outdoor, containing invisible particles and gases.
🧼 These pollutants come from dust, smoke, mould, cooking, and even the very cleaning products we use every day.
🛋️ They don’t just float in the air. They settle on our furniture, fabrics, and surfaces.
The result? Allergies, fatigue, irritation and, over time, exposure that can affect our wellbeing.
That’s why we created Laurastar AURA.
Using nothing but 100% natural steam, it helps purify your home without adding a single drop of chemicals.
- Neutralises over 80% of pollen in just 5 seconds
- Eliminates 100% of dust mites
- Neutralises mould
- Removes dirt, grease, and limescale
All lab-certified.
Because a healthy life start in your home.
Learn more about Laurastar AURA here : laurastar.ch/en/steam-purifi…
#laurastar #beautify #purify #steam #laurastaraura #healthyhome #indoorairpollution #indoorairquality
We are proud to present you the new Laurastar AURA
Let the revolution enter your home.
Elevate your wellbeing at home with a solution designed to create a healthier and purer living environment, delivering exceptional results every time while reducing the need for chemicals.
More information here: bit.ly/LaurastarAura
#laurastar #beautify #purify #laurastaraura #steam #cleaning #cleaninghacks #cleanhome #healthyhome
Laurastar partnered with @Shanghai_FW to keep every look runway-ready. 💨
From backstage prep to final touches, we ensured garments were flawlessly steamed and ready to shine.
🎥 Take a look at the action.
#Laurastar #ShanghaiFashionWeek #TextileCare
Laurastar AURA – Award-Winning! 🏆
Just launched and already recognised! Laurastar AURA wins the 2025 Revelation Award @GIFAM_ from @foiredeparis.
💨 100% natural, 0% chemicals
🔗 laurastar.ch/en/steam-purifi…
#LaurastarAURA #AwardWinning #Innovation #NaturalCleaning
Laurastar x Tranoï Paris – Behind-the-scenes 💨
Tranoï fashion fair is in full swing, and our IZZI steamers are keeping collections flawless from backstage to showroom. Crease-free, runway-ready!
📸 Swipe to see the Laurastar effect in action!
#Laurastar #Tranoï #Beautify
The DailyMail.com featured Australian PR Roxy Jacenko, sharing how her Laurastar Smart all-in-one system has transformed her garment care routine.
Everyday tasks, elevated with the right technology. A real game changer. 💨
Read more: dailymail.co.uk/tvshowbiz/ar…
For 45 years, Laurastar has mastered steam technology. 💨
Now, we go beyond garments to elevate your wellbeing at home, 100% naturally. 🍃
Introducing Laurastar AURA 🚀 laurastar.ch/en/steam-purifi…
⚫Laurastar and @HUGOBOSS creating magic together. ✨
Excellence is in the details. Step behind the scenes and see how we bring garment care to the next level. #LaurastarByBoss #Laurastar #Beautify #Purify #Steam #BeYourOwnBoss
Every detail matters at Laurastar 📦🥇
Packaging is more than just a box, it reflects our commitment to innovation, and excellence. We’re proud to have won the WorldStar Global Packaging Award for our labeled system's carton. Read more about this project: worldstar.org/winners_detail…
Power n°2: #DMS steam reduces stubborn odours on all types of fabrics. 🤩
#laurasatr #beautify #purify
Happy New Year to you all. Let #beauty and #pureness inspire you in 2023, just like this flower designed by Floriane Biner, a graduate in visual communication from the Geneva School of Art and Design (HEAD – Genève). Take care of yourselves and your loved ones! ✨#Laurastar