VP @BBB_NtlPrograms' National Advertising Division | Advertising Law | Supporting the Next Generation of Women in Leadership
New York, NY
Joined September 2012
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Laura retweeted
Game day is here!
Keep your eyes open for Big Game Ad Claims and let us know if you get BINGO.
#AdBingo
ALT Big Games Ad Claims BINGO board
Great listen on the Ad Watchers podcast explaining how consumer understanding is the driver behind NAD decisions.
xitter.cf/BBB_NtlPrograms/status…
In the Ad Watchers #podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton (@LaToyaTheLawya) talk about the guiding principle behind all NAD decisions: consumer understanding.
Listen now: hubs.la/H0Vmqg80
#AdLaw #AdWatchers
#AI continues to play an integral role in shaping the future of #advertising, and ensuring those systems are able to make ethical decisions is more important than ever. venturebeat.com/2021/08/29/h…
An important read for leaders committed to making change. Thanks for sharing, @BBB_NtlPrograms.
xitter.cf/BBB_NtlPrograms/status…
Industry-wide efforts to self-regulate reflect a commitment to actual and sustainable change, even more so than individual company choices do.
Read more about the importance of independent industry self-regulation in this @ForbesNonprofit article: hubs.la/H0VwrMR0
A great podcast episode from @LaToyaTheLawya and Hal Hodes that explains what puffery is in advertising and when to draw the line on an unreasonable claim. #AdvertisingEthics
bbbprograms.org/media-center…
More than 31,000 people were defrauded by an Online Training Company and now the Federal Trade Commission is sending checks totaling more than $5.4 million to the consumers who were misled. #AdvertisingEthics
ftc.gov/news-events/press-re…
BBB National Programs' latest blog does a fascinating dive into #AdLaw and the history of the FTC Green Guides. The Green Guides were first issued in the 1980s after an uptick in brands advertising their products as environmentally friendly.
bbbprograms.org/media-center…
This year NAD is celebrating 50 years of advertising industry self-regulation. Check out this informative timeline on how the implementation of programs like the National Advertising Review Board has helped protect consumers from irresponsible advertising.
bbbprograms.org/programs/nad…
.@IntelInsider expects US upfront TV #AdSpending for 2021 to 2022 to increase by 7.6% year-over-year, hitting $19.90 billion. #TVAdvertising #FutureOfTV
emarketer.com/content/q2-202…
Great share from @CassmerWard! When you can clearly communicate your vision, the more likely you are to get more people on board. #Leadership xitter.cf/CassmerWard/status/140…
The best leaders have what it takes to step up during times of change. Communicating your vision and setting the tone can help make the process a successful one. Read more:
forbes.com/sites/forbesbusin… #Leadership #LeadershipTips
Enjoyed the perspective that being a better leader means taking care of ourselves and not having all the answers. #Leadership
forbes.com/sites/sallypercy/…
That was fun
@BBB_NtlPrograms! The historic power house players battled the young emerging talents in both the big game and the commercials. Thank you! #BigGameAdClaim #adlaw
Can I creatively interpret the @squarespace ad "working 5-9" as a quantified performance claim for my #BigGameAdClaim bingo board @BBB_NtlPrograms? Is that a reasonable interpretation? #Adlaw
Thank you @vroomcars for filling my #biggameadclaim bingo card box for implied superior performance claims and for shaking up how we buy cars. #adlaw #oopsnotvroom @BBB_NtlPrograms
Laura retweeted
The @Oatly CEO singing checks off another box for me! #biggameadclaim #bingo #adlaw @BBB_NtlPrograms
Great job @oatly with the satirical song! Loved the commercial and ticked off another box on my @BBB_NtlPrograms #BigGameAdClaim bingo board. #adlaw
Getting creative @BBB_NtlPrograms and ticking the “Exaggerated Performance Claims” box for the Sketchers ad not for claims about max cushioning but the Romo household’s sandwiches @SKECHERSUSA #Skechers #MaxCushioning #thebiggame #BigGameAdClaim #AdLaw
Another sweepstakes for @scotts_mgro #GroMoreGood #KeepGrowing Another entry on my bingo card #Adlaw #BigGameAdClaim BBB_NtlPrograms
On my BigGameAdClaim bingo board I checked off "International Denigration" and "Aspirational Claims" after the @GM ad. I have to ask -- does anyone really hate Norway? #adlaw @BBB_NtlPrograms
#BigGameAdClaim Oh so many celebrity cameos in that Paramount commercial! Can I tick off more than one box on my bingo card? Are there bonus points @BBB_NtlPrograms?!? #BigGameAdClaim #adlawyershavemorefun #AdLaw