Travis Scott’s GTA 6 teaser is already on 2.5 million likes on Instagram. To put this into perspective, this is more than *every single one* of Rockstar’s posts about the Extended Look. I’m personally not surprised in the slightest that this marketing campaign is turning out to be this effective. I think it’s clearly a great way to reach a mainstream audience, which is absolutely who Rockstar will be targeting the most with this hype cycle. It’s making me very intrigued to see what else Rockstar has in store for us over the coming days and weeks. Exciting times.