Lexx Che

E-COMMERCE WAS NEVER JUST A SHOPPING CART. We have worked with e-commerce almost from the beginning. Five of our first ten commissioned websites were online stores. One was an electronics-parts platform with around 100,000 products, 1C integration and an interface that allowed users to select components directly on technical equipment diagrams. In 2009, that was not a standard feature. It was an engineering problem. Since then, our teams have built dozens of commerce systems across furniture, fashion, automotive parts, gaming consoles, consumer electronics and other industries, including major digital-transformation work for Ghostek. Different markets required different architectures: catalogs, integrations, logistics, payments, content, conversion and complex product logic. Before the war, we consistently ranked among the top companies in every major category relevant to our work — Creative, Corporate Websites, Portals and E-Commerce — competing against tens of thousands of developers across the CIS. Those ranking platforms were originally created in Russia, so after 2022 they ceased to be relevant to us. The work, however, remains. One of those systems was TRENDON — one of Ukraine’s first dedicated marketplaces for Ukrainian fashion designers and independent brands. We were not simply contractors: we were co-owners of the broader business, including physical retail and the digital platform. TRENDON united dozens of brands and hundreds of products through marketplace infrastructure, editorial content, product discovery, storytelling and direct sales. The project received Gold at Golden Site 2016 in E-Commerce, an Awwwards Honorable Mention, CSS Design Awards Special Kudos, CSS Winner Site of the Day and recognition from multiple other design platforms. Then came the second major version. Website Motive — a specialist e-commerce research and design-reference platform with almost 1,000 real online stores in its directory — later included TRENDON across Fashion, Apparel, Menswear, Womenswear, Urban and Accessories. In “The Best Menswear Ecommerce Websites,” TRENDON appears in a curated selection alongside Fred Perry, Selfridges, Diesel, Harrods, Alexander McQueen and other global fashion and retail names. That context matters. A Ukrainian marketplace built around local designers was being evaluated inside the same international reference field as global commerce brands. Good e-commerce is not a website with products. It is infrastructure connecting product logic, technology, operations, content, behavior and conversion into one system. Case:behance.net/gallery/77847949… If you need premium e-commerce, a complex marketplace, conversion optimization, advanced mechanics, third-party integrations or full-cycle development and support — DM Deep Digital. #Ecommerce #Marketplace #DigitalTransformation #UXDesign #WebDevelopment #RetailTech #DeepDigital

LUXURY IS WHAT YOU SEE. ENGINEERING IS WHAT YOU DON’T. CAVIO CASA was founded in 1954 in Bovolone, near Verona, and grew from a family artisan workshop into an international luxury furniture brand. When we approached its digital platform, the task was not to make another premium-looking furniture website. The outside had to feel expensive. The inside had to behave like infrastructure. We designed the corporate layer as an immersive luxury experience: large-scale photography and renders, complex typography, dynamic backgrounds, seamless transitions and interactive elements. The visual language was deliberately rich and theatrical. The catalog was the opposite — light, restrained and functional, so the interface disappeared and the furniture remained the focus. Underneath was the harder part. The platform operated as a web application with dynamic content loading without traditional page refreshes. We built a custom SEO-oriented backend around the client’s processes, XML-based product management, and a catalog where products could exist simultaneously across two independent navigation systems — Collections and Interior Zones. Three language versions operated on separate domains while sharing one database and administration system. All of this had to remain fast while processing large photography and high-resolution furniture renders. After the project appeared online, we repeatedly encountered reduced versions of its ideas elsewhere — similar typographic compositions, transitions and visual structures. We saw fragments copied. We never encountered the same coherence of visual system, catalog logic and engineering underneath it. We also developed a premium presentation/catalog system for CAVIO CASA, extending the same visual discipline beyond the website into another commercial format. A luxury interface can be copied. A complete system is much harder to reproduce. E-commerce platform: behance.net/gallery/25071949… Premium catalog: behance.net/gallery/24961126… If you need complex e-commerce, a marketplace or another non-trivial digital system — or premium presentations, branding and full-cycle digital development — DM Deep Digital Co. — #Ecommerce #WebDesign #UXDesign #DigitalTransformation #LuxuryDesign #WebDevelopment #Branding #DeepDigital

WE WERE THERE AT THE BEGINNING OF THE AR FILTER ERA. Today, real-time face filters are ordinary. In 2015, they were not. Snapchat was already growing rapidly, but 2015 became a turning point. In September, it acquired Looksery — a company founded by a Ukrainian team with development in Odesa — and integrated its real-time face-tracking technology. It became the technological foundation for Snapchat Lenses. The timing matters. Snapchat grew from about 89M daily active users in June 2015 to 148M a year later — +66%. By the end of 2016, it had reached 158M. Lenses were not the only driver, but they became one of the products that defined Snapchat’s transformation into a camera-first platform. Our team was there at the beginning. Working through the Looksery team after the acquisition, we became one of the early teams developing real-time 3D face masks for Snapchat. Ideas. Characters. 3D. CGI. Digital sculpting. Hard-surface modeling. Textures. Animation. Motion. Real-time assets. A mask had to work as an idea, survive facial deformation and expression tracking, animate correctly — and perform in real time within the limits of 2015 mobile hardware. Most of what we created remains under NDA. But one piece escaped it. Before the NDA was signed, we created an experimental steampunk mask. It later became part of a larger steampunk collection developed during the collaboration. That first test is the fragment we can finally show publicly. There is another reason we were ready for this work. By 2015, our team already had deep expertise in 3D, CGI, characters, animation and complex digital production — a stack still rare among digital studios. Much of this technology then lived closer to game development. We had worked with game studios, including Wargaming under NDA, and visited its headquarters in Belarus at the time. We did not enter AR filters after they became an industry. We worked on them while the category was being built. CASE — Before The Filter Era — 3D AR Masks: behance.net/gallery/25288037… Our capabilities have multiplied since then. Need 3D/CGI characters, product visualization or design, interactive 3D/WebGL websites, complex motion, AR concepts, real-time assets, product/service presentations, launch visuals, educational videos or technical animation? DM Deep Digital. Above us now is probably only feature-film production. For now. ;) #DeepDigital #Snapchat #AugmentedReality #AR #CGI #3DDesign #MotionDesign #WebGL #DigitalDesign #CreativeTechnology

WE BUILT BEFORE THE SCALE EXISTED. GR Capital came to us in early 2017, shortly after its 2016 founding. The team was still forming. It was much closer to a startup investment fund than the pan-European venture platform it would become. There was no mature brand system to redesign. We had to help define the first one. We built the fund’s first coherent visual identity and corporate website: positioning, visual language, information architecture, UX/UI and the digital structure through which founders, investors and partners would encounter the company. Then the scale arrived. GR Capital went on to build a portfolio across European technology. Its investment history includes Glovo, Deliveroo, Lime and wefox; its current portfolio includes Billie, Sennder, McMakler, Alma, PlanRadar and WorkMotion.  By 2022, Forbes reported €200M in assets under management, an $85M first fund invested across 14 startups, and a second fund targeting €100M. The interesting part is not that a startup became a serious investment platform. It is that we had to design for the company it had not become yet. Good branding does not imitate scale. It creates a system capable of carrying scale when it arrives. Case — GR Capital: Brand Identity & Corporate Website: behance.net/gallery/25154928… Deep Digital Co builds identity systems, branding, positioning, presentation and corporate websites, and complex digital systems. If you need one — DM. #VentureCapital #InvestmentFund #Startup #Branding #BrandIdentity #DigitalStrategy #WebDesign #Fintech