LollipopLocal The Fire & Security Marketing Agency

What most people think social media marketing is all about: - Selfies - Lifestyle pics - Videos - Becoming an influencer What social marketing really is all about: - Selling your products through education - Helping people solve their problems through education - Adding value through education - Connecting with users live and building a deeper relationship

3 things you need to understand about marketing. If I knew them, I could have saved… - A few million dollars in bad marketing spend. - 13-plus years of doing things the hard way. - 5 years in college So, what are the 3 things? 1. Your brand is the only real differentiating factor—products, services… everything can be duplicated. But what separates Nike shoes from Adidas or any other shoe company is their brand. And you won’t build your brand overnight… it takes years. 2. Marketing gets easier after year 10—over the years, your brand, traffic, and revenue will grow. But word-of-mouth marketing takes a solid 10-plus years to kick in. Even ChatGPT… it’s not an overnight success. They started the company in 2015. It hasn’t been 10 years yet, but give it a few more years, and it will be much bigger. 3. What works for you won’t work for others – there is no right approach. I may be better at SEO than you. You may be better at organic social media than me. And someone may be better at paid ads than you. You have to find what works for you and double down on it. You’ll grow faster by leveraging your strengths than by trying to fix what you are weak at.

The bigger the words, the dumber the marketing. Marketing isn’t about sounding smart. It’s not about appealing to the person who graduated from Harvard. It’s about connecting with the average everyday person. It’s why my blog, does well even though I have terrible spelling and grammar skills. Yet, I can’t recall the last time my blog generated less than 1 million visitors a month. When you start using big words, people feel you are talking at them or trying to sound too smart. People just want to have a conversation and one that is casual. If people aren’t using fancy, big words in their everyday conversations, then don’t use them in your marketing.