Ghana’s Marketing Leadership Podcast Breaking down strategy, leadership & campaigns New episodes weekly
Africa
Joined May 2020
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Your employees may have more influence than you think. They know your brand, understand your products and already have networks that trust them.
But it needs a strategy, not just a trend.
Watch the full episode: youtu.be/5aKJZOyVoPs
Revenue. Reach. Reputation.
Every marketing activity should have a purpose. Are you building awareness, strengthening your brand or driving sales?
Know what you're trying to move. Measure what matters.
Watch our latest episode. Now LIVE!
#MADConversations
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A billboard gets attention. A TV spot creates a buzz. But can you turn that attention into action and measurable business growth?
Marketing must go beyond visibility.
We unpack this in our latest episode. Now LIVE!
Watch here: youtu.be/5aKJZOyVoPs?si=gfkp…
#MADConversations
Is your marketing driving business growth, or just creating visibility?
Stephen Naasei Boadi shares why marketing must go beyond activity, engagement and impressions to create real business value.
The episode is now live.
Watch here: youtu.be/5aKJZOyVoPs
#MADConversations
Marketing is easy to mistake for activity: campaigns, content, impressions and engagement.
We kick off MAD Conversations Season 2 with Stephen Naasei Boadi, discussing marketing, brand building and business growth.
Episode 1 drops today at 6 PM on YouTube.
#MADConversationspod
MAD Conversations retweeted
Introducing Zero to Market, a new series on MAD Conversations in partnership with Sandbox Réseau.
Join Abeiku and Ann Fesu as they work with founders to identify growth challenges, build practical action plans
Apply here: tally.so/r/rDy5Kv
#ZeroToMarket #MADConversations
Introducing Zero to Market, a new series on MAD Conversations in partnership with Sandbox Réseau.
Join Abeiku and Ann Fesu as they work with founders to identify growth challenges, build practical action plans
Apply here: tally.so/r/rDy5Kv
#ZeroToMarket #MADConversations
MAD Conversations retweeted
Built something people love but customers aren’t coming? 🚀 Apply for Zero to Market with @MADConversations, a live GTM strategy session to get your growth plan sorted. Applications close Tue, 20 Oct,
thekompound.substack.com/p/g…
Your professional identity isn’t what you believe about yourself. It’s what others believe about you.
So ask yourself: what is your work teaching people about you?
🎬The Making Ep. 10, watch the full episode on YouTube youtu.be/XFURBhHF23k?si=sFU4…
#TheMaking #ProfessionalIdentity
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MAD Conversations retweeted
Can you speak money?
If your marketing can't translate ideas into business results, are you really speaking the language that matters?
Watch the full conversation on YouTube and learn to speak the language of money.
youtu.be/GmbV-SHjZWA
#MADconvos #MoneyTips #Business
Can you speak money?
If your marketing can't translate ideas into business results, are you really speaking the language that matters?
Watch the full conversation on YouTube and learn to speak the language of money.
youtu.be/GmbV-SHjZWA
#MADconvos #MoneyTips #Business
MAD Conversations retweeted
When was the last time you bought something purely because you saw an ad?
You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read.
youtu.be/PUTCU5JT_Og?si=oPMV…
When was the last time you bought something purely because you saw an ad?
You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read.
youtu.be/PUTCU5JT_Og?si=oPMV…
MAD Conversations retweeted
Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations
MAD Conversations retweeted
A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it.
Episode 4 of The Making is out now. 🎙️
youtu.be/rWrpa1hUqJ8?si=ksGm…
MAD Conversations retweeted
PR is not a spin. It's not a fixer with a good statement.
It's the discipline of managing your reputation honestly, long before a crisis forces you to.
Because reality always wins.
New episode of The Making is live. youtu.be/5ifuEDoea50?si=qMLs…
PR is not a spin. It's not a fixer with a good statement.
It's the discipline of managing your reputation honestly, long before a crisis forces you to.
Because reality always wins.
New episode of The Making is live. youtu.be/5ifuEDoea50?si=qMLs…
MAD Conversations retweeted
Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting.
Episode 5 is live: youtu.be/Mlqk_UEe2BA
Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting.
Episode 5 is live: youtu.be/Mlqk_UEe2BA
A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it.
Episode 4 of The Making is out now. 🎙️
youtu.be/rWrpa1hUqJ8?si=ksGm…