Malta Tourism Observatory (@MTObservatory) header
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The Malta Tourism Observatory is charged with the execution, monitoring, updating and communicating of progress with respect to Malta's Tourism Strategy to 2030

SmartCity Malta, Kalkara Malta
Joined April 2023
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Inbound tourists to Malta from Jan-Sep 2026 amounted to 3.6 million (+17.0%), while total nights reached 21.5 million (+9.6%). Total tourist expenditure was estimated at €3,450.5 million (+13.9%), while expenditure per capita stood at €959. More info on mtainsights.com/nso
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Inbound tourists to Malta from Jan to Aug 2026 amounted to 3,160,974 (+17.9%). Total nights reached 18.7 million (+10.9%). Total tourist expenditure was estimated at €2,963.3 million (+15.6%) and expenditure per capita stood at €937. More info on: mtainsights.com/nso
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Inbound tourists to Malta in the first 7 months of 2026 amounted to 2,621,319 (+18.6%), while total nights reached 14.9 million (+11.1%). Total expenditure was estimated at €2.3 billion (+15.8%), while expenditure per capita stood at €890. More info on: bit.ly/4xCZr1X
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Inbound tourists in the first 6 months of 2026 amounted to 2,131,825; Total nights reached 11.8 million; Total expenditure was around €1,795.6 million; Expenditure per capita wa €842. Top source markets were the UK, Italy and Poland. Read more on bit.ly/4hH3VjJ
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Tourists visiting Malta during the first 5 months of 2026 amounted to 1,673,602 (+17.9%). Total expenditure was estimated at €1,339.6 million (+14.7%) and per capita spend stood at €800. 66% of all tourists came from the EU. More at bit.ly/44ymw9W
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In Jan-Apr 2026, Malta hosted 1,215,966 inbound tourists, 16.4% over 2025. UK was top source market with 20.4%, followed by Poland & Italy. 67% of tourists came from EU countries. Total expenditure reached €919.7 million, 14.3% over 2025. Read more on bit.ly/4uk71wA
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During a special ceremony held on 13 May, the Malta Tourism Observatory was officially accepted as a member of UN Tourism International Network of Sustainable Tourism Observatories (INSTO). The letter of acceptance was presented by UN Tourism Secretary-General Shaikha Al Nuwais.
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In Jan-Mar 2026, Malta hosted 806,563 tourists, +16.3% on 2025. UK, Poland and Italy were top source markets. 68% of tourists came from EU countries. Total expenditure reached €584.7 million and expenditure per night increased to €131. Read more on shorturl.at/1q3pa
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In January & February 2026, Malta hosted 484,911 inbound tourists, +19.9% on 2025. UK was top source market with 18.7% followed by Poland and Italy. 68% of tourists came from the EU. Total expenditure reached €350.6 million, +21.1% on 2025. Read more on .shorturl.at/34WPR
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In Jan 2026, Malta hosted 235,772 inbound tourists, +21.4% over Jan 2025. Poland was top source market, followed by UK and Italy. 68.4% of inbound tourists came from EU countries. Expenditure reached €178.9 million, +25.5% over Jan 2025. Read more here: bit.ly/3Pawaev
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During 2025, Malta hosted 4,022,310 inbound tourists, +12.9% over 2024. UK, Italy, Poland, France and Germany were the top 5 source markets. 65% of tourists came from EU countries. Total expenditure surpassed €3,904 million, +18,6% over 2024. More on: bit.ly/4kFSUhX
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HOMO TOURISTICUS: Cracking The Tourist Code was the second Masterclass delivered by Dr Marco. A. Robledo Camacho from the University of the Balearics (Mallorca) on 3rd December, organised by the Malta Tourism Observatory in collaboration with t-FORUM. youtu.be/jrKqlLD5V10?si=sWRK…
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From Jan-Oct 2025, Malta hosted 3,492,586 inbound tourists, an increase of +12,4% over 2024. The UK and Italy were top source markets. 65,4% of tourists came from EU countries. Total expenditure surpassed €3,467 million, +19,2% over 2024. Read more: bit.ly/444Lk9P
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From Jan-Sep 2025, Malta hosted 3,075,483 inbound tourists , +11.7% over 2024. The UK, Italy and Poland were top source markets. 66.0% of tourists came from EU countries. Total expenditure surpassed €3029.9 million, 18.7% more than in 2024. Read more on bit.ly/4ny2PGp
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From Jan-Aug 2025, there were 2,681,635 inbound tourists to Malta, +12.0% over Jan-Aug 2024. UK was the top source market with 20.4% share, followed by Italy and Poland. Expenditure surpassed €2,564 million, +18.2% compared to 2024. Read more on bit.ly/430JRAB
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From Jan-July 2025, there were 2,210,992 inbound tourists to Malta, +12.1% more than 2024. The UK ranked as top source market with 20.6% share, followed by Italy and Poland. Total expenditure surpassed €2,016.4 million, +19.1% over 2024. Read more on: mtobservatory.org/_files/ugd…
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t-Forum, a global institution dedicated to bridging tourism theory and practice by fostering knowledge exchange across the tourism sector, has moved to Malta as part of a strategic agreement with the Malta Tourism Observatory. Read more here... mtobservatory.org/t-forum-mo…
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From Jan to Jun 2025, there were 1,805,730 inbound tourists to Malta: +13.5% over 2024. UK ranked top source market with a 20.7% share. 66.4% of tourists came from EU countries. Total expenditure surpassed €1,564 million. More on: mtobservatory.org/_files/ugd…
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In the first 5 months of 2025, Malta hosted 1,418,954 inbound tourists, +14.3% over 2024. UK ranked top source market with a 20.3% share, followed by Italy (14.3%) and Poland (10.9%). Total tourist expenditure surpassed €1,168 million, +21.9% over 2024. mtobservatory.org/_files/ugd…
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From Jan-Apr 2025, Malta welcomed 1,044,657 inbound tourists, +17.4% over 2024. The UK was the largest source market with a share of 20.0%, followed by Italy and Poland. Total tourist expenditure surpassed €804.7 million, +24.2% over 2024. Read more on: mtobservatory.org/_files/ugd…
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