INDEPENDENT STRATEGY CONSULTANT with the creative chops and branding expertise to get the job done. Depth in both digital and traditional marketing.
Joined June 2012
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Great read for anyone interested in 1:1 marketing at scale. "Every CMO’s success will hinge upon achieving that next level of hyper-personalization and playing a leading role in the #DTC revolution." @Merkle @Merkle_David bit.ly/39u5A66
This is simply the best approach to analytics, data visualization and attribution I've seen. Will be a great webinar. Learn how to better interact with your #data and draw insights on a whole new level to feel much more confident about your #data-driven... bit.ly/33SXFw6
One of the best pieces I've seen on the realities of implementing personalization. bit.ly/2nQkAW1
Audio is the "red thread" that ties everything they do together...Love the digital branding and partnership approach to innovation. bit.ly/2L47LR2
More email, fewer pharma websites. These stats are always interesting...especially if we can dig in and understand the "why" behind preferences. #strategy #email bit.ly/2vOP9Pf
Love the idea of getting back to "courting tactics" that build trust over time. Nice analogy here and well written.
I've always hated the phrase "you'll know it when you see it" #CX @Merkle @enicholson #personalization bit.ly/2v2pp1r
Love the use of social listening to drive personalization...without being too creepy #CX @Merkle @levoleague @PepperidgeFarm @MobileMktrDaily bit.ly/2uJDfGM
