Manhattan Street Capital, Inc. is the #1 Online Growth Capital Platform that leverages SEC’s RegA+ for midmarket companies.
San Diego, CA
Joined September 2015
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iVerify, a NYC-based provider of advanced mobile endpoint detection and response (EDR) solutions, raised $17M in new funding. The company intends to use the funds to scale operations and expand its capabilities to respond to AI-enabled cyberattacks and emerging mobile threats.
We also worked with Cub Crafters on their Reg A+ offering.
During the raise, Red Bull videos of one of their aircraft landing on and taking off from the Burj AL Arab reached 1.6 billion views.
A company that controlled the content could add that QR code. Viewers could go straight from the video to the offering.
Same logic for any business that already owns large-scale media exposure.
Paid reach is the controllable starting point. Secondary reach can become the larger force.
That force needs operational capacity to manage the conversation.
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The CEO was both excited and upset about the volume of comments.
He said they needed someone half-time just to answer them. Some comments were negative, which is expected.
Paid placements start the process. Sharing can create the larger exposure.
We called that secondary reach the ultimate marketing: peer-to-peer marketing.
What happens when investors start sharing your Reg A+ campaign?
In one raise we supported, the secondary reach got so large the CEO needed half-time staff just to manage the comments.
Peak Energy, a Sacramento, CA-based developer of passively cooled sodium-ion energy storage systems for the grid, raised $108M in financing. The company intends to use the funds to scale domestic manufacturing and launch its product to the data center market.
Most founders treat video like a broadcast.
The ones who look straight into the camera get something different: investors who later greet them as people they already know.
The same founder kept making weekly videos after the raise closed. Goal: keep investors on the bus with the team. Regular updates turn a one-time transaction into a shared journey.
Technical parts of a raise follow known processes. Consistent founder video does not. It asks a CEO to overcome real reluctance week after week. That human piece is often the hardest and the highest-leverage part of the process.
Read the full article on our website: manhattanstreetcapital.com/b…
