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Mario Maruffi

@MarioMaruffi

Italian. Designer.

 London
linkedin.com/in/mariomaruffi
Joined October 2012
  • Tweets455
  • Following152
  • Followers405
8Media
Photo by Mario Maruffi (@MarioMaruffi)
Strokes - Simplenote #icondesign system by @carlottagovi dribbble.com/shots/11186800-…
How to communicate the user-centered design approach in the workplace bit.ly/3aXUdoc via webdesignernews.com #ux #userexperience
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Sympathy vs. Empathy in UX nngroup.com/articles/sympath… di @nngroup #ux #design
Sympathy vs. Empathy in UX

Sympathy vs. Empathy in UX

The majority of UX professionals practice sympathy instead of empathy for their users.

nngroup.com
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Journey Mapping: 9 Frequently Asked Questions nngroup.com/articles/journey… di @nngroup #ux #design
Journey Mapping: 9 Frequently Asked Questions

Journey Mapping: 9 Frequently Asked Questions

Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

nngroup.com
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Avoid “why” questions, because human nature leads people to make up a rational reason even when they don’t have one. #ux #uxresearch #design @NNgroup nngroup.com/articles/open-en…
Open-Ended vs. Closed Questions in User Research

Open-Ended vs. Closed Questions in User Research

Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

nngroup.com
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User Need Statements: The ‘Define’ Stage in Design Thinking nngroup.com/articles/user-ne… #design #ux
User Need Statements

User Need Statements

User need statements, also called problem statements or point-of-view statements, are a powerful, fundamental tool for defining and aligning on the problem you are going to solve.

nngroup.com
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Better Link Labels: 4Ss for Encouraging Clicks nngroup.com/articles/better-… di @nngroup #ux #design
Better Link Labels: 4Ss for Encouraging Clicks

Better Link Labels: 4Ss for Encouraging Clicks

Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

nngroup.com
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An interesting UX read: nngroup.com/articles/usabili… #ux #UserExperience
Teenager’s UX: Designing for Teens

Teenager’s UX: Designing for Teens

Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens' task success and require simpler...

nngroup.com
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How do you reduce the immense risk of designing the wrong thing? linkedin.com/pulse/how-do-yo… #ux #productdesign #teams #business #growth #startups
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UX Without User Research Is Not UX nngroup.com/articles/ux-with… #ux #design #product #startup
UX Without Users Is Not UX

UX Without Users Is Not UX

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.

nngroup.com
What fuels great design (and why most startups don’t do it) by @kowitz medium.com/p/what-fuels-grea… #design #ux #research #business #startups
What fuels great design (and why most startups don’t do it)

What fuels great design (and why most startups don’t do it)

“How can my company become great at design?” Founders ask me this question more than any other. They’re often considering hiring a hotshot…

medium.com
Research Questions Are Not Interview Questions by @mulegirl link.medium.com/jtG3mSPeAT #design #research #ux
Research Questions Are Not Interview Questions – Mule Design Studio – Medium

Research Questions Are Not Interview Questions – Mule Design Studio – Medium

(You can’t just ask people what you want to know. Sorry.)

link.medium.com
UX Debt: How to Identify, Prioritize, and Resolve nngroup.com/articles/ux-debt… #ux #design #designprocess
UX Debt: How to Identify, Prioritize, and Resolve

UX Debt: How to Identify, Prioritize, and Resolve

Like technical debt, user-experience debt piles up over time and, if left unaddressed, will lead to compounding user problems and costly, time-consuming cleanup efforts. Agile solutions for priorit...

nngroup.com
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User Centered Design Canvas — a new #UX design tool by @therectangles. ucdc.therectangles.com #ux #design
User Centered Design Canvas — First UX tool combining user needs with business goals

User Centered Design Canvas — First UX tool combining user needs with business goals

UCDC (User Centered Design Canvas) is an easy to use and effective tool for analysing, organising and facilitating UX design.

ucdc.therectangles.com
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Priority Guides: A Content-First Alternative to Wireframes alistapart.com/article/prior… via @alistapart #design #ux
Priority Guides: A Content-First Alternative to Wireframes

Priority Guides: A Content-First Alternative to Wireframes

The sirens’ song of wireframe visuals has been the thorn in the side of many a design project. With potential to undermine user-centricity, reduce team engagement, and limit creativity when it’s mo…

alistapart.com
“Seven principles of effective digital navigation” by @gerrymcgovern medium.com/@gerrymcgovern/se… #ux # design
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“The GV research sprint: Schedule participants and draft interview guide (day 2)” by @mmargolis library.gv.com/the-gv-resear… #ux #design #uxresearch
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Haiku is a design tool for animated user interfaces — for real apps. Think of it as a design portal to your team's codebase. haiku.ai/blog/introducing-ha… #design #ui #prototype #motion
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“Never Ask What They Want — 3 Better Questions to Ask in User Interviews” by @chuckjliu medium.com/user-research/nev… #ux #design #userinterview
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Effective UI Texts: Words to Avoid in Writing | Icons8 Blog icons8.com/articles/words-to… via @icons_8 #design #ux #ui
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