🌍 Escaping the adtech machine and making the web a bit more human friendly 📈 Co-Founder @PlausibleHQ, easy-to-use and privacy focused web analytics
Wherever I May Roam
Joined November 2008
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April was Plausible's best month ever.
Trial signups increased 84% from January to April.
No new feature. No paid ads. No viral post. And it wasn't a traffic spike either: non-logged-in traffic increased by only 2%.
What changed?
We spent a few days simplifying our homepage. No redesign. No new layout. Just clearer structure and copy.
Full recap: plausible.io/blog/homepage-e…
I joined the SaaS Unbound podcast to chat about Plausible growing to 16k+ customers and a team of 10 with our boring marketing.
We also talked open source, AI traffic, growth plateaus and why we've been ignoring their investment and acquisition emails over the years 😅
Fun to join the European DIGITAL SME Alliance showcase of trusted marketing tools made in Europe 🇪🇺
We talked about keeping Plausible simple and avoiding the remote control problem of becoming yet another bloated, hard-to-use product.
Check it out → youtu.be/xJ9BoZgALN4?si=jO7t…
Last week we made Plausible even easier to use:
✅ Change optional measurements and other settings without touching your snippet
✅ Automatically track form completions with zero setup
✅ Use our Tag Manager template to track custom events and dimensions based on GTM-triggers
I've looked at the Plausible dashboard daily for 6 years now and never noticed this tiny misalignment. Our new designer spotted it on day one and fixed it. Going live today with a few other small design tweaks. Fresh eyes!
I did have one call last week. And another lined up this week but this one is a podcast interview. For comparison: in my old job, one day could have as many meetings as I now do in a month.
Inside Plausible, we have a No Meetings culture.
Instead of constant calls and calendar clutter, we prioritize:
- Clear, thoughtful internal documentation
- Async collaboration
- Trust in each other to own our time
We only gather intentionally when it matters: team offsites, feedback sessions, and the occasional impromptu “watercooler” thread.
The result is fewer interruptions, deep focus and happier humans. 😃
I was invited on the Subscription Heroes podcast to share the Plausible story. It's on now wherever you get podcasts if you're curious.
How our "sales" process works:
• Nov 2023: Bigco sends questions. We reply
• 19 months of silence
• June 2025: Trial begins
• July: They ask for a quote
No chasing. Just patience and trust in the product.
I wonder if a sales team would speed it up or scare them off.
SSO is almost ready!
It’s our first feature that feels complicated to use. Not because we’ve changed direction but because it relies on flows outside our control.
Let’s see how it goes and whether we can help troubleshoot when things get weird on the identity provider side 🤷♂️😬
"They Made $1 Million Going Against Google"
I like it when interviews are turned into stories with takeaways and context. More engaging and useful than the raw recording.
Nice summary of how Plausible grew:
youtube.com/watch?v=lqg6IqCU…
Wild day at Plausible yesterday. We welcomed our biggest and second-biggest subscribers. The bigger one does a billion pageviews a month 🤯
Crazy to see how far we've come. All without investors, paid ads or sales calls. Thanks to everyone who's supported us on this journey!
I expected interest in GA alternatives to slow down after the UA-GA4 transition but that hasn't been the case. We hit a record number of signups in April (2,237 trials) and Monday was our best day yet (109 trials). One of these trials recorded 200M+ pageviews in first two days!
We've made it to Wired!
"Companies in the EU are starting to look for ways to ditch Amazon, Google, and Microsoft cloud services"
Exciting week for us at Plausible! We launched Saved Segments and Scroll Depth (your top two feature requests) and we made it to 15,011 active subscribers! Thank you all for your trust and support! 🙏🙌🥳
(And a reminder that shipping new features doesn't necessarily result in new customers. Don't forget to spread the word as well!)
I suggested an idea to the Gnome Linux team to add a reminder feature that encourages people to take breaks from the screen to help reduce eye strain. Really glad to see that it's about to be included in the next release!
Our best year yet! We made the most of the opportunities opened up by the UA to GA4 transition. Let's see what the next year has in store!
It's a wrap for 2024. 🫶
Here's everything new we shipped this year:
- Segment by custom properties
- See percentage of visitors using VPNs
- Block traffic from specific IP addresses, countries, pages, and hostnames.
- Filter stats by subdomain
- Import GA4 stats and custom events
- Plausible integration testing tool
- Traffic drop alerts
- Sort by metrics
- Remote logout
- Compare all metrics over time periods
- Top Channels Report
Here's everything we improved this year:
- Bot detection
- Detailed browser and OS data
- CSV export and import
- Easier setup of enhanced measurements with a checklist
- Easier tracking of Shopify checkout pages, customer events & revenue.
- New version of the Stats API
- Editable funnels and goals
- More powerful and flexible audience segmentation
Here's everything we did as a startup:
- We grew into a team of ten.
- Passed 14K subscribers.
- Had 3.2M unique visitors to the site (up by 67%) and avg visit duration of 5m 41s.
- Redesigned our logo.
- Wrote a whole lot more about analytics, privacy, business, & everything in between.
...And stayed committed to privacy as always. 💪
Happy holidays! 🎄
My cold plunge ritual is taking my kid to school in the freezing temperatures of European winter. It definitely kickstarts my day 🥶