MD & Co-founder Engine Creative & REYDAR. Creative Innovation for brands - Branding, Mobile, Augmented Reality, 3D & AI visualisation and animation.
Northampton & London
Joined February 2009
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Matthew Key retweeted
Lack of private sector experience of our politicians is way worse than these graphs suggest. Their private sector experience is almost entirely PR/comms/lobbying/media
No one in Burnham’s cabinet has founded or operated a business.
And we trust them to run the economy?
Matthew Key retweeted
Polish MEP Dominik Tarczyński is explaining what is happening right now at Poland’s Constitutional Tribunal, calling it nothing less than a COUP D’ÉTAT!
“In Poland, we have a liberal-left government led by Donald Tusk, who is the Prime Minister. What is happening right now with the Constitutional Tribunal is that they want to take it over and fill it with their own people.
Why? Because they want to get rid of the Polish currency, bring us into the eurozone, and eliminate our secure borders. They are being pushed by the Germans, who want to spread the burden of illegal migration and send migrants to Poland.
First of all, the Polish złoty is our constitutionally protected currency. They have to change the Constitution to replace it, and without the Constitutional Tribunal, they cannot do that.
So, number one, they want to get rid of our currency and force us to adopt the euro and join the eurozone. Then they want to take our gold reserves, the largest in the European Union, to Frankfurt, to the European Central Bank, which is a German-based institution.
They also want to open our borders. And they want to make sure that when they lose the next elections, which are coming next year, the Constitutional Tribunal will be unable to do anything to stop their actions or reverse what they have done.
There are many more reasons, but I want you to understand one thing: they are under German influence. They are globalists, and we are fighting not just for Poland, but for Europe.
Be like Poland. Be strong. Our nation is strong, and we are going to win this fight!”
Matthew Key retweeted
The LEGO® Bonsai Tree has 878 pieces. Ours builds itself, and nobody loses one under the sofa.
With Claude Opus 5.5 out last week, we put it to work on a real-time 3D product viewer that runs in the browser.
Have a play: lego-build.enginecloud.co.uk
Matthew Key retweeted
Life satisfaction is highly consistent with personality traits.
The top trait was "Have a lot of fun".
Matthew Key retweeted
This is a must watch if you really want to understand what Labour are doing to our economy..
Matthew Key retweeted
Restore Britain's costed plan for income tax is to raise the personal allowance to £16,000, extend the basic-rate band to £100,000 and restore the full allowance to ALL taxpayers.
Crucially, this will be implemented AFTER necessary cuts are delivered.
Our plan will not only give hardworking British men and women a huge financial boost, it will get inflation under control.
VAT will be brought down to 18%.
Along with abolishing stamp duty and inheritance tax, with vast swathes of stealth taxes being eradicated.
That means more money in a more affordable economy.
In addition, Restore Britain will abolish corporation tax on the first £50,000 of profits for all companies. With profits over £50,000 we propose an immediate restoration of the 19% rate, with an aspiration to reduce this to 15% as soon as fiscal conditions allow.
The economy will boom.
We have proposed exactly how we will fund this.
Cuts to welfare, funding for foreign nationals, quangos, net zero spend, freezing departmental budgets, NHS reform and more.
This is a properly considered policy document.
It's boring, tedious work - but this is exactly what we need to prepare. It's what Britain needs. Not nonsense slogans. An actual plan.
A Restore Britain Government will make life affordable again for hardworking British men and women.
Matthew Key retweeted
UK HOUSE BUILDERS YTD – PERSIMMON -18.57%, TAYLOR WIMPEY -27.44%, BARRATT REDROW -22.61%, VISTRY GROUP -54.22%, BERKELEY GROUP -10.99%, GALLIFORD TRY +13.46, CREST NICHOLSON -57.12%
Government's house building programme has not gone totally to plan?
Matthew Key retweeted
Grok is the most politically neutral and objectively truth-seeking AI
Encore un scandale.
On accuse Elon Musk sans arrêt de se servir de Grok pour faire passer ses idées.
Pourtant, le @neutralityorg vient de sortir The Neutrality Project : une étude indépendante qui prouve l’inverse.
Sur 18 modèles IA testés, 54 positions sur 60 atterrissent à gauche du centre.
Moyenne globale : -0.41 (biais progressiste massif, surtout environnement et valeurs sociales).
Et Grok 4.5 ? -0.02. Le modèle le plus neutre de tout le benchmark. Le seul vraiment proche du centre.
Pendant ce temps, les autres boîtes injectent massivement leur idéologie de gauche dans des IA qui répondent à des milliards de questions par jour.
Manipulation des masses à grande échelle.
C’est absolument scandaleux. Ça devrait être un scandale mondial.
nitter.gq/neutralityorg/status/2…
Matthew Key retweeted
Now today's out the way I'm sure we will be hearing a lot more about how:
- Labour's first two Budgets increased taxes on British workers by £36 billion and £26 billion respectively, pushing the tax burden to an historic high of 38.3% of GDP
- The OBR forecasts 240,000 more people will be unemployed in 2026 than it previously projected - it said this is largely attributable to Labour's employment policies
- The UK unemployment rate was 4.9% as of early 2026, up from 4.6% a year earlier, an increase of 124,000
- Total UK welfare spending this year is estimated at £333.7 billion - up from £315 billion
- The UK is spending £301 million per day just to service its debt interest on Labour borrowing
- Labour promised 1.5 million new homes this parliament. Between 9 July 2024 and 15 March 2026, it had build just 342,100, way off target
- More than 1 million young people aged 16-24 were not in education, employment or training in the first quarter of this year - up 89,000
- The NHS waiting list stands at 7.22 million cases
- When Labour took office in July 2024, just 58.8% of patients were treated within 18 weeks. The target is 92%. By March 2026 it had only reached 65.3%
- Around 100,000 patients are waiting over a year for NHS treatment
- Over the past year, approximately 1.56 million people waited more than 4 hours in A&E - a huge breach of the target
- The outstanding caseload in the Crown Court stands at around 80,200 - the highest level recorded since 2016 and more than double the pre-Covid caseload
- A quarter of all Crown Court cases have been open for more than a year
- There are currently 14,749 sexual offences cases waiting to go to the Crown Court - a 75% increase
- There were approximately 530,640 shoplifting offences recorded in England and Wales over the past year - the highest in the entire time series on record
- There were 41,000 small boat arrivals in 2025
- Of all people who have arrived by small boat since 2018, only around 7,500 (4%) had been returned from the UK by the end of 2025
- Last year the Home Office spent £4 billion on asylum support. This includes £2.1 billion on hotel accommodation alone - around £6 million per day
Matthew Key retweeted
🚨NEW: The Reform UK-led Leicestershire County Council has paid off £26.9 million of debt inherited from the previous Conservative administration, reducing the council’s debt to its lowest recorded level in history
[@CharlieSimpsonA]
Matthew Key retweeted
British economy snapshot over the last 4 years:
Gas: +94.1%
Electricity: +78%
Fuel: +49.3%
Airfares: +34.4%
Hotels: +37.8%
Groceries: +25.0%
Eating out: +26.5%
Baby food: +26.3%
Dog food: +58.1%
Rent: +25%
Used cars: +30.5%
Public transport: +18.7%
Real average weekly earnings: -2.8%
The UK population is being killed
Source: ONS
Matthew Key retweeted
Feel like this guy has waited his whole life to say this. Incredibly eloquent and accurate appraisal of the failure of Western elites.
Matthew Key retweeted
Taxes
OH …UNITED KINGDOM
This is very interesting.
If I give you £1 billion and you stand on a street corner handing out £1 per second, twenty-four hours a day, seven days a week, you would still not have handed out £1 billion after 31 years!
Now read on. This is true and rather hard to really understand.
The next time you hear a politician use the word 'billion' in a casual manner, think about whether you want the 'politicians' spending YOUR tax money.
A billion is a difficult number to comprehend, but one advertising agency did a good job of putting that figure into some perspective in one of its releases.
1. A billion seconds ago, it was 1959.
2. A billion minutes ago, Jesus was alive.
3. A billion hours ago, our ancestors were living in the Stone Age.
4. A billion days ago, no-one walked on the earth on two feet.
5. A billion Pounds ago was only 13 hours and 12 minutes, at the rate our present government is spending it.
We are charged:
· Stamp Duty
· Tobacco Tax
· Corporate Income Tax
· Income Tax
· Council Tax
· Unemployment Tax
· Petrol/Diesel Tax
· Inheritance Tax (tax on top of tax)
· Alcohol Tax
· G.S.T.
· Property Tax
· Purchase Property Tax
· Tax on Title Searches
· Tax on Building Inspections
· Tax on supplements
· Taxes on various food items
· Taxes on Dining out
· Tax on all utilities – Phone, hydro, water, waste disposal
· Service charge taxes
· Social Security Tax
· Vehicle License / Registration Tax
· Vehicle Sales Tax
· Workers Compensation Tax
· And now Carbon Tax
AND I’m sure you can think of more...
STILL THINK THIS IS FUNNY?
Not one of these taxes existed 60 years ago, and our nation was one of the most prosperous in the world.
We had absolutely no national debt.
We had the largest middle class in the world. A criminal’s life was uncomfortable. What on earth happened?
Matthew Key retweeted
Hello Julia, sans aucune ironie, c'est top que tu prennes le temps de te renseigner. Mais le problème quand on lit Marx aujourd'hui, c'est qu'on prend pour acquis sa prémisse de départ, alors qu'elle a été démontée scientifiquement il y a plus de 150 ans.
Toute la pensée de Marx repose sur la théorie de la valeur-travail. L'idée que la valeur d'un bien vient de la quantité de travail nécessaire pour le produire. Si tu acceptes cette prémisse, alors oui, tout son raisonnement tient. Le capitaliste "vole" la plus-value du travailleur, l'exploitation est mathématique, la révolution est inévitable.
Sauf qu'en 1871, trois économistes (Menger en Autriche, Jevons en Angleterre, Walras en Suisse) découvrent indépendamment la même chose : la valeur n'est pas objective, elle est subjective et marginale.
Un verre d'eau dans le désert vaut une fortune. Le même verre à côté d'une rivière ne vaut rien. Le travail incorporé est identique. Donc le travail ne détermine pas la valeur. C'est le consommateur qui valorise un bien selon son utilité marginale dans un contexte donné.
Exemple concret : tu peux passer 1000 heures à tricoter un pull moche que personne ne veut. Selon Marx, ce pull a énormément de valeur (beaucoup de travail incorporé). Selon la réalité, il ne vaut rien. Parce que personne n'en veut.
À l'inverse, Bernard Arnault crée des milliards de valeur non pas parce qu'il "exploite" mais parce qu'il a su anticiper et organiser des désirs humains à grande échelle. La valeur est créée par la coordination, pas extraite par le vol.
Cette découverte (la révolution marginaliste) a invalidé tout l'édifice marxiste. Pas pour des raisons idéologiques, pour des raisons scientifiques. C'est pour ça que plus aucun département d'économie sérieux au monde n'enseigne Marx comme un cadre d'analyse valide. On l'enseigne en histoire de la pensée.
Maintenant, le truc important. Si ton intention en lisant Marx c'est d'aider les pauvres (c'est une intention noble), alors tu vas être surprise par ce qui suit.
Regarde les chiffres de la Banque mondiale. En 1820, 90% de l'humanité vivait dans l'extrême pauvreté. Aujourd'hui, moins de 9%. Cette chute historique ne s'est PAS produite dans les pays qui ont appliqué Marx. Elle s'est produite dans les pays qui ont libéralisé leur économie.
Chine post-1978, Vietnam post-1986, Inde post-1991, Pologne post-1989. À chaque fois qu'un pays libéralise, des centaines de millions de gens sortent de la pauvreté en une génération. À chaque fois qu'un pays applique Marx (URSS, Cambodge, Corée du Nord, Venezuela), c'est la famine et les goulags.
Ce n'est pas une opinion, c'est l'expérience la plus massive jamais menée en sciences sociales. Plusieurs milliards de cobayes humains, sur un siècle.
Donc paradoxalement, si tu aimes vraiment les pauvres, la position la plus cohérente n'est pas d'être marxiste. C'est d'être pour la liberté économique. Parce que c'est empiriquement la seule chose qui a jamais sorti massivement les gens de la misère.
Pour creuser, je te recommande trois lectures qui vont changer ta vision :
"La Loi" de Frédéric Bastiat (court, lumineux, gratuit en ligne)
"La Route de la Servitude" de Hayek
"Économie en une leçon" de Henry Hazlitt
Bonne lecture, et vraiment chapeau de chercher à comprendre plutôt que de rester dans tes certitudes. C'est rare.
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