Afternoon agenda of our communication seminar revolves around #media - media relations, press releases, social media... plenty of ground to cover. @sodonnellnews from @CarrCommsLtd is helping our projects make sense of it all.
How would your #PressRelease do in a quick screening? Is it going to stand out, what are journalists going to take away from it if they only have a couple of minutes to read it? Our participants are putting their stories test now!