Mike | Hustle, Ambition, Stoicism

The ultimate thread on how to grow your SaaS How is how you grow a B2B SaaS business to 6-7 figures in 2024: Introducing the '5-Step Launch & Grow Playbook' Just before I get into it... Why should you read this? In the last 7 years, I've helped dozens of B2B SaaS businesses scale to 6-7 figures in ARR within 12 months. Here are 3 of my most recent client results: -> B2B Recruitment SaaS books 64 demos and adds $45,000 in MRR within 7 weeks: -> B2B AI SaaS makes a $150,000 exit within 6 months: -> B2B Education SaaS goes from idea to a $8.5M Series A in 24 months -- You might be asking: So what exactly do these Founders come to me for? Most Founders are geniuses when it comes to building products. But when it comes to sales, they tend to struggle with these 3 main problems: 1) Booking demos but can't close them 2) Rely heavily on referrals or inbound to scale 3) Have no robust outbound system to consistently book 20+ demos every month In other words... They're not marketers. And that's exactly why they come to me. This is where I implement my outbound systems I've used for dozens of clients to help them scale. This is the 5-step process we follow: -- Step 1: Identify Your Target Market & Build Your Sales Funnel "The game is easiest when you pick the right audience." - Dan Kennedy Create one detailed ideal customer profile (ICP) based on: • Job title • Industry • Location • Revenue • Headcount Then build a sales funnel so they can convert from cold to sold. Here's a quick sales funnel structure: Cold outreach -> Social Platforms + Website -> Book a Call -- Step 2: Building an Outbound Engine that Books 25+ Demos Every Month Our goal here is to reach out to as many people in your ICP as possible. We do this by building outbound systems that align with your product and niche. This includes using one or several of these channels: 1) Cold Email 2) Cold Calling 3) Cold DMing on social media Key: Start by using multiple channels, then double-down on the ones which perform the best. And the more channels used = more demos booked. -- Step 3: Converting Leads into Booked Demos This is where your sales funnel comes in handy. When you reach out to leads, they'll check your website and socials. The content and social proof you share through them will build your authority and trust with the lead. And is what piques their interest and converts them to demos. -- Step 4: How to Close >60% of Your Demos There's only one real objection in demos: Trust. Why? When prospects trust you and believe you can help solve their problem - These 3 objections become logistical issues: 1) Time 2) Money 3) Partner Build rapport + give value = Convert >60% of demos booked (like I do). -- Step 5: Turning Customers into 'Customers for Life' Most B2B SaaS businesses focus on getting clients. But the key to a long-term and sustainable business is in retention. Obsess over your product AND provide a great customer experience. That way you turn every customer into a 'customer for life'. -- That's all. Appreciate you for reading this. If you need help scaling your B2B SaaS business, read the following Tweet below:

Inbound leads from reputation / word of mouth are great But you still have to handle them with curiosity Why do they want to work with you? What problem do they need solved?

MCP servers are the future Meet users where they are (inside Claude/Chat) Query any bit of my data and it tells me everything...

Friendly reminder: Revenue is NOT profit

This quote from a guy who bought a business last year sums it up “I’ve started to realize that this whole entrepreneur thing really is just messing up again and again and again until you ultimately get it right and when you do, it really can pay off.” I started building tech companies 10 years ago and I’m still having fun (and messing up daily)

The best part of landing in Manhattan is every street biker has "Empire state of mind" blasting

Software went from one of best business models to easily duplicated and commoditized in 24 months I'm eager to see the agent world

How your email finds me this morning

No irony that the guy questioning how I can afford $1000 for a round of golf Is also questioning why I’m working on Friday night at 10pm You gotta hustle bro

I've had alot of highs the last 12 months But I think my favorite moment was walking off the course at Pebble Beach and my business made 5-figure profit that whole week...without me IN the business That's when I knew I really had motion

I put out a job req and put one line in there that 95% of candidates did not follow "Email me directly with a Loom of why you want this job" It's a filter, but damn is it a good one

Cash-flow >>> We found a partner that pays net 30 When the rest of the industry pays net 90 The improvement in cash flow is Immeasurable Now we get 2-3 cycles of cash before having to pay vendors too

I feel bad when I see all these stories about lifestyle inflation You start making good money Leverage the big house Buy cars you can't really afford Wife stops working because you "got it" Then one day the company decides you are overpaid Don't put all your eggs in 1 basket

On the verge of some big things Manifesting it all to work out 😎

I try to push my body to the limits at least 1x per week It makes all the mentally tough sh*t about running a business easier...

The feedback loops on business changing is so condensed now It was 3-5 years to see major disruption before AI Now its 3-5 months