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So if you actually want people to listen:
1️⃣ Start with tension - a question, not a list.
2️⃣ Open a loop - make them feel the gap.
3️⃣ Pay it off - don’t leave them hanging.
That’s the Curiosity Gap.
When something’s unresolved, attention locks in. George Loewenstein found curiosity peaks the moment we realise we don’t know something ... meaning the fastest way to make people care is to stop answering questions they haven’t asked yet.
You call it “being busy.”
But really, it’s just your brain juggling 400 open tabs and pretending it’s focus.
