Founder of Fragment, a collective that helps brands capitalize on the chaos of modern media. Aspirational Mensch.
New York
Joined October 2009
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BANGER
Michael Goldstein retweeted
A simple demonstration of the importance of media context
Beautifully done by @harrydry
Launched an anthem repro-rights spot for @FwdMidwifery. Partnering with political consulting firm Slingshot Strategies gave us audience insights that led to a crucial voting audience - older white women. This needs to be see before the election. Please share, it's critical
Michael Goldstein retweeted
Moneyball media channels: The latest effectiveness stats reveal they are radio & podcasts, linear TV, and, would you believe it? Print.
The movie Moneyball revolved around a strategy for winning at baseball invented by a guy called Pete Palmer.
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I have two conflicting takes on this:
1) Decline in TV spending is not great for creative agencies at all
2) The importance of demand generation through brand advertising will rise as retail media is a pure spend play.
The world building that @vacation_inc does is second to none
AI is going to be great for flooding the market with shit ads like this
You’re not gonna believe this.
it’s all AI. and you can leverage this in your marketing too.
imagine what we will be able to do 1 year from now
Readers added context they thought people might want to know
This is not "all AI".
The person on the video is real, you can hire her to make a video here:
fiverr.com/amarie1717
The video was generated by AI indeed, by this service that licensed her appearance and trained an AI model to generate such videos:
arcads.ai
Michael Goldstein retweeted
For a big impact choose a small influencer.
The chart shows that return on investment from influencer marketing is highest where influencers have fewer followers.
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The biggest shift in advertising this year will be a departure from strict adherence to the science of marketing/brand growth laws and a total embrace of nihilistic chaos. Too many things have worked for a set of rules to apply
This is such a good example of how I think OOH should be used. Do one billboard, make it cool/weird etc/ Capture it, broadcast online, profit.
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Michael Goldstein retweeted
Me dishonest? Did the Government of Israel not take a decision to support the PA? Is Smotrich a member of that government? Or does he get to run his own policy which includes in his own words “from the river to the sea?” (Also happens to be a Hamas slogan.)
