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Mike Rathfon

@MikeRathfon

#Marketing #Advertising #livemusic Thoughts are my own, retweets are not endorsements.

 Harrisburg, PA
Joined August 2009
  • Tweets2.1K
  • Following222
  • Followers485
83Media
Photo by Mike Rathfon (@MikeRathfon)Photo by Mike Rathfon (@MikeRathfon)Photo by Mike Rathfon (@MikeRathfon)Photo by Mike Rathfon (@MikeRathfon)
Hey @Eagles fans — I’ve got something to show you. #FlyEaglesFly
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2022 YouTube trends for marketers - Think with Google @ThinkwithGoogle thinkwithgoogle.com/marketin…

2022 YouTube trends for marketers - Think with Google

Google’s Official Digital Marketing Publication. Explore the 2022 YouTube trends that marketers can learn from to keep their audiences engaged.

business.google.com
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 adweek.it/3F30Up7 via @Adweek
Best time at Mr. G’s. Thanks for snapping a photo of me, my dad, and uncle! #GoPhillies #said #phillyrob
Logan Perrone (@LoganPerroneTV) profile pictureLogan Perrone@LoganPerroneTV29 Oct 2022
Game tied. Fans locked in. @FOX43 Fightins' are living up to their name. #RedOctober X #RingTheBell
Image from Logan Perrone (@LoganPerroneTV)
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Hilarious
ADWEEK (@Adweek) profile pictureADWEEK@Adweek8 Jun 2022
🤢 @LiquidDeath hyped its new flavored sparkling water by having blindfolded consumers taste it side by side with 'the most expensive beverages on earth'—liquefied Beluga caviar, wagyu cheeseburgers and squid ink. adweek.it/3moPLG6
Image from ADWEEK (@Adweek)
You need 53 million streams to make $1M at the best rate—1.5 billion streams to make $1M at the worst. 👀
Image from UnitedMasters (@unitedmasters)
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Mike Rathfon retweeted
Pitchfork (@pitchfork) profile picture
Pitchfork
@pitchfork13 Dec 2021
If there has ever been a time to reimagine show safety, this is it p4k.in/hX2C8KW
Something Must Change After Astroworld

Something Must Change After Astroworld

The Houston tragedy is not the first deadly crowd crush. Where does festival safety go from here?

pitchfork.com
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Marketers Need to Understand the Difference Between Segments and Personas adweek.it/3Ij3Pe9 via @Adweek
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The Art of Rebranding for the Digital Era adweek.it/3CK6HNV via @Adweek
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Had a fun time participating in today’s @DauphinCounty charity golf outing with @Stonebridge_FG’s @GehmanCody and other @CrescentTweets’ partners!
CrescentStrategy (@CrescentTweets) profile pictureCrescentStrategy@CrescentTweets5 Oct 2021
Today we proudly co-sponsored the 25th Annual @DauphinCounty Commissioners #Charity #Golf Outing where our Principal @MikeRathfon, @Stonebridge_FG, @GehmanCody, #DaystarCenterForRecovery & other friends raised more than $50K for local organizations benefiting #CentralPennsylvania
Image from CrescentStrategy (@CrescentTweets)
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Nightmare scenario: alarm as advertisers seek to plug into our dreams theguardian.com/media/2021/j…
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Bands are small businesses, too marketplace.org/2021/07/01/b… via @Marketplace
Bands are small businesses, too

Bands are small businesses, too

When the pandemic hit, Western swing group Asleep at the Wheel lost 75% of its income. So it cut expenses and applied for federal relief funds.

marketplace.org
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When it comes to merch, sales can vary by genre 👕 Dive into #FanStudy insights to understand the kinds of merch your fans want ➡️ spoti.fi/FanStudy1
Image from Spotify for Artists (@spotifyartists)
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How is #Broadway getting ready to reopen? marketplace.org/2021/05/11/h… via @Marketplace
How is Broadway getting ready to reopen?

How is Broadway getting ready to reopen?

Broadway producer Eva Price says getting her show, “Jagged Little Pill,” up and running again is like starting over.

marketplace.org
Inside Google Marketing: How we (finally) proved the value of influencer marketing @ThinkwithGoogle thinkwithgoogle.com/marketin…
📢The Shuttered Venue Operators Grant prgm will start accepting applications on April 8. To learn more about the documentation needed & what the application process will look like, join the @SBAgov for a webinar on Tuesday, March 30 at 2:30PM. Register ➡️ ow.ly/2yHi50E8cbd
A blue banner with text that states Webinar: Shuttered Venue Operators Grant

ALT A blue banner with text that states Webinar: Shuttered Venue Operators Grant

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4 B2B marketing trends to watch in 2021 | Spotify Ad Studio ads.spotify.com/en-US/news-a…
How CMOs earn a seat at the board table @ThinkwithGoogle thinkwithgoogle.com/future-o…
How to Be a Responsible Music Fan in the Age of Streaming pitchfork.com/features/oped/… via @pitchfork
How to Be a Responsible Music Fan in the Age of Streaming

How to Be a Responsible Music Fan in the Age of Streaming

Musician and writer Damon Krukowski explains how streaming services are failing artists and listeners, and what we can do to fight back.

pitchfork.com
If an artist knows that each #superfan spends $250 per year on fandom, the #LTV of each superfan is $250 per year x 50k fans = $12.5MM. Big $$ -> The Fan Data Goldmine billboard.com/articles/deep-… via @billboard
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