Husband & Father | VP, Brand Management at The Stow Company | @Calvin_Uni alum | @TraverseCity Native | @DetroitRedWings fanatic | Continuous learner
Grand Rapids, MI
Joined April 2009
- Tweets5K
- Following861
- Followers1K
- Likes253
Mike Wolf retweeted
Marketing lessons learned over more than a decade growing startups (thread):
Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.
Brilliance as always from @msweezey. Must read if you’re in the marketing leadership role.
The slides for my Future of Marketing presentation today at #CNX @marketingcloud mathewsweezey.com/presentati…
With diminishing social referrals, Google solving queries w/out clicks & brands focusing on growth vs. profits, the inbound marketing playbook of the past needs an overhaul. Inspiring deck from @randfish on structuring a smarter playbook for 2019 & beyond. bit.ly/webmkt2019
No two customer journeys are the same and the journey is not linear. What does intent look like for your customers? Great challenge from @LukeAlley #avalaunchgoogleday
Mike Wolf retweeted
In the US:
- Google properties have 93% of the market
- YouTube gets almost 3X as many searches as Facebook
- DuckDuckGo is one of the only non-Google properties growing its market share
- Google web search alone earns ~22X the searches of Bing+Yahoo
More: sparktoro.com/blog/2018-sear…
Mike Wolf retweeted
SEO goal 1998-2015: Rank #1 for the popular KWs in my field
SEO goal 2016-today: Make my brand more searched-for than all the popular KWs in my field
You Must Win Every Moment of Trust to Win the Moment of Truth - love this from @Robert_Rose. contentmarketinginstitute.co… – at Michigan, USA
Mike Wolf retweeted
Our first LAUNCH @sparktoro is a project to aggregate what's hot in the web marketing world -- sparktoro.com/blog/announcin…; connect your Twitter account & check it out!
Mike Wolf retweeted
Please share a story about how Matt Cutts has helped you and tell your friends to also - details at seroundtable.com/matt-cutts-… but the portal is at mattcutts.org/
Thanks to the team at @accelerationpar's for including me on this week's #ProfileOfAGrowthMarketer series! bit.ly/2E74CMJ – at Wyoming, MI
Mike Wolf retweeted
Monitoring web migrations: A checklist for moving from one site to another by @aleyda selnd.com/2Cehlwk
Mike Wolf retweeted
Personalization is where it's at. That was the first @YourBrainTrust podcast episode: braintrust.partners/the-diff… nitter.gq/eMarketer/status/95629…
Brands that can deliver personalized messages and offers will have a huge advantage in the #CPG space: emrktr.co/2nb8Tsm
Mike Wolf retweeted
This is the best study+explination on how to win Google Featured Snippets produced yet: semrush.com/blog/large-scale…
Monthly marketing lunch and learn, #MozCon style. Excited to share @JoelKlettke’s knowledge bombs with the rest of the team.
The Future Of Marketing Requires A New Business Model, Not New Tactics. (via @Forbes) forbes.com/sites/forbescommu…
Great deck, as always, from the one and only @msweezey nitter.gq/msweezey/status/927966…
Mike Wolf retweeted
We just launched the ability to see all the KWs for which a site ranks in Google moz.com/blog/keyword-explore… give it a spin & LMK what you think
