Alexander Dawson (@MktgWithAlex) header
Alexander Dawson (@MktgWithAlex) profile picture

#Marketing Professional, outdoorsman, board game geek, music lover, #TTRPG, and craft beer enthusiast! Dog dad to two huskies. Tweets are my own.

NC
Joined November 2010
Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)Photo by Alexander Dawson (@MktgWithAlex)
🕷 Who's ready for another #giveaway! 🎉 This time we're giving away one free Play Booster Box of the upcoming #MTG Spider-Man set! Follow the steps below to enter! The giveaway will be open until Friday, September 19th, so good luck to all who enter! flipsidegaming.com/blogs/giv…
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Alexander Dawson retweeted
Supplement brand Nutri Advanced saw a 470% year-on-year increase in revenue from email automations with Dotdigital. Read how they did it in our latest case study > ow.ly/qUfs50MiTsF #Ecommerce #MarketingAutomation
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Alexander Dawson retweeted
A week on from #BlackFriday let's look back at the biggest send day in Dotdigital history. Discover more #BFCM insights in our Black Friday debrief > ow.ly/5VzZ50LTiZj
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Alexander Dawson retweeted
What’s new in Dotdigital? Well, we’ve launched a new Shopify integration, enhanced push notification functionality, developed brand new Facebook lead ads sync, and launched multi-touch revenue attribution. Learn more: ow.ly/XtuK50LJF7Y
Marketing budgets that were once assigned to offline marketing or in-person events were re-invested into #DigitalTransformation programs. @Gartner_inc found while #marketing budgets have climbed to 9% in 2022, they still lag behind pre-pandemic spending. buff.ly/3UwDq1V
Ever wanted to understand your customers journey more in depth? 🔬🧐 @dotdigital's new #revenue attribution model takes into account ALL touchpoints in your customers’ journey and assigning credit to each #email campaign your customer interacted with before a purchase. 📧🛒🏃‍♀️
Economic downturns are no time to take one’s foot off the gas. Our product launch shows the power of marketing, even when times are tough. From in-depth multi-touch revenue attribution to headless CMS to enhance your digital storefront. Learn more: ow.ly/TjHY50LyyXE
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Alexander Dawson retweeted
A lot of brands make big claims about driving revenue and guaranteeing growth – but can they back it up? Join our virtual talk alongside Forrester as we discuss marketing automation in a customer-led world, and explore the true value of Dotdigital. ow.ly/ZmFg50LwS4x
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When's the last time you looked at your #Cart Abandonment? November & December are the months with the highest level of carts abandoned (~70%). That’s a lot of missed revenue. @dotdigital explains how to recover more - buff.ly/3Nt8mh5
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"The right kind of email marketing tool and email marketing process can easily help marketing teams deliver better ROI while also enabling better sales success in future." Learn what works best from Paroma at @MarTechSeries buff.ly/3SA8JYJ
2023 #Marketing Budgets are due soon - audit your #EmailMarketing program to know what’s happening in your campaigns and schedule lunch-and-learns with your teams and execs for feedback. @martechismktg shares 5 tactics to get the budget you deserve: buff.ly/3NsToaS
Is #emailmarketing dead with rise of @tiktok_us and @instagram's Reels? (Hint: No, but there's a ton of great content in here to checkout) buff.ly/3DoEcIB #Marketing #DigitalMarketing #MarketingAutomation
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Wait, it's time for the holidays already? Thankfully, there are plenty of things that can help us prepare our #emailmarketing for the upcoming busy period that our businesses depend on. Check out @dotdigital's guide on what you should be doing to prepare! buff.ly/3xGje4i
With data flooding in left, right, and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities that’ll hit the spot. @dotdigital's September release is all about finding those quick-wins. Join us here October 11th! buff.ly/3UoNMBw
Make the right decision the first time: "The right software matters. The best #email software should equip you to handle the future of #emailmarketing with features like personalization, email triggering, segmentation and database maintenance tools.” buff.ly/2W0Jp1I
Mistakes are common in #EmailMarketing, it happens to everyone. Here are 15 examples of some of the biggest mistakes @FastCompany Executive Board members see and how you can avoid them. buff.ly/3U9hLgq #DigitalMarketing #Marketing #MarketingAutomation #Personalization
An adult’s attention span is on average about eight seconds. Not long, is it? It’s safe to assume that not all of your recipients are reading your #emails word for word. Here's 5 tips to keep help keep their attention. buff.ly/3xvwHfm #Marketing #EmailMarketing
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Alexander Dawson retweeted
‘We’re caught in a trap. I can’t walk out.’ - your email, possibly. Spamtraps are not good news, so in our latest blog we break down what they are, why they’re bad, and how to avoid them.  ow.ly/lYiE50Kwp0i #Deliverability #EmailMarketing
Alexander Dawson retweeted
Holiday season is a busy period for email marketing, but you need to consider your overall #deliverability if you want to stay on the nice list. Make sure your holiday sending is based on consent, not spam with our latest blog > ow.ly/1yXG50Kthte #EmailMarketing
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Alexander Dawson retweeted
Our latest report has just launched! We surveyed customers to discover what motivates them to become brand loyalists. The answer might surprise you. Get access to all the insights, alongside expert commentary here > ow.ly/QFrp50JVzQ4 #DotValueExchange #SaaS
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