Founder/CEO of XO, Maria Louise.

New York
Joined January 2009
Maria Weaver retweeted
Excellent Legends & Leaders conversation with @MsMariaWeaver. Listen in to Maria's insights on the music industry, her career path and guidance to all those who are facing an important career decision.mediavillage.com/article/mar… via @MediaVillageCom
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Benjamin Blank Named President of Media at WEA, Leading Warner Music Group's Newly Formed Digital Advertising and Creative Content Division wmg.com/news/benjamin-blank-… via @warnermusic
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Proud to work for a company that is committed to providing meaningful support to the businesses that are shaping our communities. @Effectv #ComcastRISE #ComcastEmp bit.ly/2I15Ssp
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Maria Weaver retweeted
When the pandemic came to McKeesport, Pennsylvania, the community didn’t have the resources to enable virtual learning for its students. @craigmelvin is there today with a big surprise for the students of McKeesport Area High School and the middle school next door!
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Partnership breeds trust and there are significant competitive advantages for brands that can establish deep connections with the right set of partners. @jacrothwell outlines the three aspects of connectivity that are vital for marketers via @ANAmarketers ana.net/magazines/show/id/fo…
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Maria Weaver retweeted
I wrote out some thoughts on how to make this moment a real turning point to bring about real change––and pulled together some resources to help young activists sustain the momentum by channeling their energy into concrete action. medium.com/@BarackObama/how-…
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Kick-off the new year with a bang: Small and mid-size businesses can now advertise on popular TV networks for as little as $400. Begin building your campaign with the #EffectvAdPlanner tool: adplanner.effectv.com/
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Maria Weaver retweeted
Time’s always moving on. Nothing can stop it. The question is whether we use our time well or not. We can't do anything about the past, but what happens in the future depends on what we do now. We can create a happier future by remembering that in being human we are all the same.
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Is it getting hot in here? Check out this list of the hottest #adtech companies in 2019 according to @BusinessInsider-- it comes as no surprise that @FreeWheel made the list given the amazing year we've had. #EffectvEmp bit.ly/2SlElFw
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Some of the brightest minds in the media and entertainment industry work at @Effectv. Our employees work together to integrate brands with the most premium content available, anywhere. #jobs #hiring #openpositions #EffectvEmp bit.ly/2LPDfh7
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Maria Weaver retweeted
“Every meeting, discussion, decision-making opportunity - it’s important that women engineers are present & feel supported & heard” - @dianeyu @FreeWheel | #WIMDISRUPT – at Brooklyn, NY
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"@Effectv's name change reflects an organization and products that have evolved to match viewers' and advertisers' changing behaviors and preferences." - Brendan Condon, CRO, Effectv. #WowEffectv @MediaVillageCom #ComcastEmp bit.ly/37Bjl2t
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Maria Weaver retweeted
In @CampaignME's Power Essays, our MD, Saleh Ghazal shares three pivotal measures that directly and indirectly help marketers truly optimize both in the short and long-term #budget #strategy #martech campaignme.com/power-essay-o…
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Cable Provider Launches Self-Service Ad Purchasing Platform for SMBs dlvr.it/RD37Qr
The inaugural edition of The #TVViewership Report details the ways in which the modern viewer is consuming content in a world of almost limitless choice and will help inform how you plan and buy your media across platforms. Download the free Q1 edition: bit.ly/TVViewership
Don't miss this insightful new research from our friends at @ComcstSpotlight! #TVViewership
The inaugural edition of The #TVViewership Report details the ways in which the modern viewer is consuming content in a world of almost limitless choice and will help inform how you plan and buy your media across platforms. Download the free Q1 edition: bit.ly/TVViewership
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Congratulations Ann Sarnoff on being named the first woman CEO of Warner Bros.! bit.ly/2RFx2WM
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Know any college grads looking to get into ad sales? This is a great program @ComcstSpotlight bit.ly/2UYRa73 #ComcastEmp
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FreeWheel is named by @businessinsider as one of a handful of companies furthest ahead with #OTT. "We're trying to solve fragmentation that hits a bunch of dimensions [such as] measurement and attribution so that advertisers can get scale." - Neil Smith, GM FreeWheel Markets
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most. businessinsider.com/top-ad-t…
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