TheNateAbraham

Another day, another viral TikTok with incredible brand response. This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof. Her request? Meet me at the top of the mountain and bring me a new coat. The video got 10.3M views. The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn. Another example of great social listening + speed to response! This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment. Bravo @thenorthface 👏