NC Music Hall Of Fame

Next up, letter S: “Say Hello” #JayZ30 #JayZ DJ Toomp: “That’s the genius of Jay-Z, too. He knows how to attach that branding ... he attached it to ‘American Gangster’ because that was the new big Denzel movie that was coming out ... and it actually felt like the soundtrack to the movie when you listen to it and align it with all the parts. So, he based it around that, which was brilliant.” Toomp told T.I. in January, “I had, like, top three songs that I wanted to play [for Jay-Z] … of course, I tried to get an original joint in just to have all the publishing. And he was like, ‘Yeah, that’s cool, but let me hear some of that soul.’ ...If you go on YouTube, you can see where I was actually making that beat before I even went to New York. …When I got there … Jermaine [Dupri], LRoc, and No ID, all of us was in the studio. I started playing it, and he started bobbing his head. …About 15 minutes later — no pen, no pad — that man went straight to the booth.”