The @NHCCorg Executive Director @OctavioHM71 welcomes guests to the annual summit, hosted in #Columbus. Beautiful city, and a great day to talk about the power of the #hispanic #latinx market.

Brian “BK” Hall @brownhornet86 from Shell takes the stage to introduce the keynote speaker at The @NHCCorg ’s annual conference. Attendees will also hear from him later, co-presenting an e-commerce case study with @PeapodDelivers

Of the 60M Americans who identify as Hispanic, 50K will turn 18 each month for the next 20 years. According to Jose G. Espaillat from @WellsFargo marketers need to “prepare for this dramatic shift.” Jose shared some impactful data at @NHCCorg annual conference.

@salvadaworld @NHCCorg Board Member & Vice President, Diversity & Inclusion, @NBCUniversal stresses the importance of family and community when connecting with the Hispanic market. Always great to hear from him at the NHCC annual and regional conferences.

Judy Ryan from @LifeworkSystems shared this insightful slide at @NHCCorg - note the difference between the “psychological contracts” between #Boomers and #Millennials. Being mindful of these would be helpful in decreasing office friction between generations.

81% of Hispanic social media users trust friends and family, so influencer content has great potential to impact brand awareness - and sales. @daced & Lory Burgos from @Nationwide lead a session on leveraging social media to connect with Hispanic consumers at @NHCCorg

@salvadaworld from @NBCUniversal takes a moment to thank the @NHCCorg Board for their dedication to driving diversity and inclusion at member companies across the country. @CrackerBarrel is a proud supporter of this organization.

@NatashaPongonis demonstrates the wealth of data out there for the taking. Marketers just need to harness it. Her firm @oyeintelligence has proprietary programs that sift through social media user data to help find a specific Hispanic market. @NHCCorg

Jakob Wolf-Barnett from @cookross says data isn’t objective. Technology architects need to undergo bias training. And you need to evolve your technology to include new voices “to prevent yesterday’s standard from beginning tomorrow’s reality.” Great way to close out @NHCCorg

@OctavioHM71 kicks off the @NHCCorg Regional Forum in Tennessee. Today’s topic: U.S. Hispanic Talent & Consumer Opportunity in 2nd Tier Markets. @CrackerBarrel is one of several key sponsors that helped bring the event to Nashville

Terry Deas, president of @NHCCorg and Director of Diversity & Inclusion at @CrackerBarrel , welcomes attendees to the Tennessee Regional Forum in Nashville. Looking forward to a day of networking and sharing key insights and data on Hispanic hiring and consumers.

“You don’t want to be the loan shark of the Hispanic community,” jokes Miguel Vega, CDO at @HumanMortgage, on intentional Hispanic financial services marketing. Vega gave the keynote at @NHCCorg forum in Nashville, sponsored by @CrackerBarrel @MarriottIntl @Telemundo and BB&T.

“Diversifying our guest base is critically important for our business,” says Don Hoffman, SVP/CMO of @CrackerBarrel, on connecting with Hispanic consumers at @NHCCorg forum in Nashville. “We try to be a very inclusive brand,” from communications to condiments to curated decor.

“We go out and we show up,” says Cameron Wells, Market President for @BBT, as he discusses “Attracting and Relocating Hispanic Talent to 2nd Tier Markets” at @NHCCorg in Nashville. “It’s about rolling up your sleeves and becoming a part of that market.” @CrackerBarrel