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Nacho CARNÉS

@NachoCarnes

International Senior Marketing Executive, Coach, Lecturer & Speake | My Personal and Professional Goals: Build Businesses, Create Value and Have Fun

 Spain, Netherlands & Germany
nachocarnes.es
Joined February 2009
  • Tweets19.7K
  • Following196
  • Followers1.8K
1.2KMedia
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Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic adexchanger.com/platforms/go…
Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic | AdExchanger

Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic | AdExchanger

A new feature in Google Ads breaks down the dollar amount a campaign saved from IVT blocking and how much Google is crediting the campaign.

adexchanger.com
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Nacho CARNÉS retweeted
IPMARK (@IPMARK) profile picture
IPMARK@IPMARKNov 11
La inversión publicitaria en ChatGPT Ads en España podría haberse situado en torno a los 824.000 euros durante septiembre de 2026, el primer mes completo de actividad tras la apertura de la plataforma. #medios #marketingdigital ipmark.com/automocion-y-turi…
Automoción y Turismo, los sectores con mayor inversión en ChatGPT Ads

Automoción y Turismo, los sectores con mayor inversión en ChatGPT Ads

Se calcula que en septiembre la inversión publicitaria en la plataforma se ha situado en los 824.000 euros.

ipmark.com
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Amazon and Walmart Dominate a $74 Billion Ad Market Built for Human Shoppers aimmediahouse.com/retail/ama…
Amazon and Walmart Dominate a $74 Billion Ad Market Built for Human Shoppers | Deployed

Amazon and Walmart Dominate a $74 Billion Ad Market Built for Human Shoppers | Deployed

US retail media, in which brands pay retailers to promote products on their sites and apps, is estimated at $74.4 billion this year.

aimmediahouse.com
14
Paid ChatGPT visits generated 89 cents in revenue per session, compared with $2.45 from paid Google Search martech.org/chatgpts-paid-tr…
ChatGPT's paid traffic is worth far less than Google's | MarTech

ChatGPT's paid traffic is worth far less than Google's | MarTech

Paid ChatGPT visits generated 89 cents in revenue per session, compared with $2.45 from paid Google Search.

martech.org
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AI search activity is nearly invisible in Google Ads search terms reports: Study searchengineland.com/ai-sear…
AI search activity is nearly invisible in Google Ads search terms reports: Study

AI search activity is nearly invisible in Google Ads search terms reports: Study

An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.

searchengineland.com
14
OpenAI testing business tools to track performance within ChatGPT searchengineland.com/openai-…
OpenAI testing business tools to track performance within ChatGPT

OpenAI testing business tools to track performance within ChatGPT

Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.

searchengineland.com
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A new comic strip from #AdExchanger: For Puck’s Sake adexchanger.com/comic-strip/…
Image from Nacho CARNÉS (@NachoCarnes)
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Swivel Wants To Create Agentic Infrastructure For CTV adexchanger.com/ctv-roundup/…

Swivel Wants To Create Agentic Infrastructure For CTV | AdExchanger

Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. The startup Swivel aims to make it work in CTV environments.

adexchanger.com
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Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads adexchanger.com/publishers/g…
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads

Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

adexchanger.com
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Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP adexchanger.com/commerce/cho…
Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP | AdExchanger

Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP | AdExchanger

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphi...

adexchanger.com
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AI traffic drives 83% more revenue per visit for retailers, according to Adobe martech.org/ai-traffic-drive…
AI traffic drives 83% more revenue per visit | MarTech

AI traffic drives 83% more revenue per visit | MarTech

Adobe research also found that AI traffic converted 90% better than non-AI traffic.

martech.org
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Salesforce to buy voice-AI startup Cresta for $2.7B dealroom.co/news/168989-sale…
Salesforce to buy voice-AI startup Cresta for $2.7B | Dealroom News

Salesforce to buy voice-AI startup Cresta for $2.7B | Dealroom News

Salesforce has signed a definitive agreement to acquire Cresta, a nine-year-old maker of AI-powered contact center software. The company didn't disclose terms, but the price is $2.7 billion, accord...

dealroom.co
22
ChatGPT ads generate 64% less revenue per visit than Google Search: Study searchengineland.com/chatgpt…
ChatGPT ads generate 64% less revenue per visit than Google Search: Study

ChatGPT ads generate 64% less revenue per visit than Google Search: Study

Researchers estimated a $0.26 cost per click would match Google's ad returns. One ChatGPT advertiser reported paying $1.72.

searchengineland.com
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SEOs, we need to talk about E-E-A-T searchengineland.com/talk-ab…
SEOs, we need to talk about E-E-A-T

SEOs, we need to talk about E-E-A-T

Stop chasing mythical scores and tweaking author bios. Learn how PageRank, information gain, and user behavior affect Google rankings.

searchengineland.com
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7 Google Ads conversion tracking mistakes to avoid searchengineland.com/google-…
7 Google Ads conversion tracking mistakes to avoid

7 Google Ads conversion tracking mistakes to avoid

Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.

searchengineland.com
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Anthropic filed for an initial public offering on Monday, bringing the maker of artificial intelligence platform Claude a step closer to its highly anticipated public market debut and providing a key test for the rapidly emerging AI sector cbsnews.com/news/anthropic-i…
Anthropic files for IPO, touting AI's ability to "improve how humans live"

Anthropic files for IPO, touting AI's ability to "improve how humans live"

Anthropic, which developed the Claude chatbot, is barreling ahead with its public offering despite mounting concerns about AI going rogue.

cbsnews.com
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LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 adexchanger.com/tv/linkedins…
LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger

LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.

adexchanger.com
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Identity Resolution Goes The Way Of The Cookie adexchanger.com/the-big-stor…
Identity Resolution Goes The Way Of The Cookie | AdExchanger

Identity Resolution Goes The Way Of The Cookie | AdExchanger

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the...

adexchanger.com
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Apple Publishes Its Plan To Wipe Out Web Tracking adexchanger.com/platforms/ap…
Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
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Meta Is Selling Ad Slots, TV-Style adexchanger.com/platforms/me…
Meta Is Selling Ad Slots, TV-Style | AdExchanger

Meta Is Selling Ad Slots, TV-Style | AdExchanger

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram.

adexchanger.com
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