CEO of @MaidThis Franchise | Helping 9-5ers build a fully remote home service business | Former private equity dude, recovering digital nomad

Get your freedom 👉
Joined September 2011
I just gave an 8-minute TEDx-style talk in front of a 250 person audience. I successfully "exited the matrix" and traveled for 7 years....but eventually came to one epiphany about life by the end of the journey. Here's my story:
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First international trip with my 5 month old baby. Itinerary for the next 2 months: - Tokyo 🇯🇵 - Bangkok 🇹🇭 - Rwanda 🇷🇼 - Senegal 🇸🇳 - Paris 🇫🇷 Baby will have 4 continents under her belt by 7 months✈️ Wish me luck
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Don't forget to negotiate 100% Seller Financing + owner stays on 3 years to help with the transition (and a non-compete).
I’m becoming a “Silver Tsunami” course guru. Here's the curriculum: - Chapter 1: Find a retiring business owner in the trades. - Chapter 2: Buy his business - Chapter 3: Plug in Ai to make things easy - Chapter 4: Sell their last 30 years of data to an AI company to pay for the transaction (This is the new sauce) - Chapter 5: Retire early.
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I've been mostly off of X for the last year, stopped posting. Mostly bc the algo was all rage bait & hate back then. Has the algo finally gotten better?
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Neel Parekh retweeted
not really what i post about and maybe the algorithm will give me shit but my guy @NeelBParekh has been posting absolute heaters on YouTube for you business boyz and i had to share. the takeaway for me: start something that people will never not need. clean houses. makes sense. youtube.com/watch?v=n1sZZdRA…
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Just popping on to say that Lazy Leverage has surpassed My First Million as my favorite “two bros riffing on business and life” podcast. Good shit @MatznerJon @pslohmann
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Just became a dad. This is the best. Also, I’m sleeping while standing up in this pic. Happy Fathers Day!
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My guy Tyler lives an incredible travel lifestyle, while raising a kid. Great write up here for anyone aspiring to have a unique life setup
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Build a business that supports the life you want. The term "lifestyle business" gets a lot of flak as if its not a "real" business. I know people running lifestyle businesses that make wayyy more money than PE-back, SBA-funded, $100m Hold-Co roll ups.
The biggest shift in my thinking these past few years is one question: “Am I trying to build the best business, or the best life supported by a business?” That distinction changed everything for me.
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First-time dad here. Baby is due in a couple weeks. Any pro tips to survive the first month with a newborn?
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Most cleaning businesses we analyze are losing $8,000–$12,000/month. Not because they need more leads. Because they don't know where they're bleeding. I built a free calculator that shows you exactly where the money is leaking. No sign up required: gbg.marketing/recurring-reve…
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I was about to order a Casper mattress, then I remembered that one mattress dude on X @mattressguy_ DMed him just for a price comparison. He found me a better mattress at almost half off the retail. Saved $500+ compared to what I would have paid Casper. The power of Twitter
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“Ai implementation”, the new course guru and coaching biz crack
There are 10k people selling “ai implementation” But how many of them have actually ever in their lives built a successful business, know how to figure out rev ops, management, back office, workflows before And truly owned a P&L Maybe us and 2 other firms here
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Neel Parekh retweeted
recent intro i edited for @NeelBParekh
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Building equity in your biz is worth wayyyy more than quick cash grabs. And the only way to build equity is to make something stupidly valuable...which often takes a lot of time to build well. Quick hustles can make you "rich", but building real equity can make you wealthy.
Have a lot of friends who hopped around to get rich quick Tech during the run up, private credit All late, pretty much none of their equity ever materialized Better to just run a business in a boring field where you’ll get rich but it’ll take 10 yrs than to try & catch a wave
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Really liking this idea. I suspect you'd have a chance to even "save" a lot of churned customers by having them voice why the left and then addressing it.
I had coffee with a founder who sends every churned customer a $50 Amex gift card and a handwritten note. The note says: "Thanks for giving us a shot. Would you be willing to spend 15 minutes telling us what we got wrong?" 68% of churned customers take the call (they get the gift card whether they take the call or not) More than 2/3 of the customers who left his product voluntarily get on the phone to explain why... pretty crazy when you think about it. He records every call (with permission) and tags the reasons into a database. After two years, the he used that data to completely change the business and reduce his churn by 20%. The top reason for churn wasn't what he expected either. It was "we couldn't get our team to use it." An adoption problem, not a product problem. So he rebuilt onboarding from scratch. Added a mandatory training session. Built an adoption dashboard that flags accounts where usage drops below a threshold within the first 60 days. Churn dropped by 40%! The $50 gift card costs him ~$6,600/year but the are worth exponentially more to him long term. Most companies survey churned customers with an automated email that gets a 4% response rate and congratulate themselves like they did a good job. This founder treats every lost customer like a consulting engagement. The difference in data quality is unbelievable.
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Gold
The average Openclaw user be like
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I know immediately that someone worked in super corporate consulting when they say "we can end the meeting early and give you your time back"
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I know multiple cleaning companies with a 1990s looking website making 7-figures plus in revenue on autopilot. Offering a great service and getting referrals > a fancy looking website in local service businesses
Gonna piss some people off but whatever. That $5k website and fancy logo you just bought? Probably a waste of money. I do marketing for home service companies. See this all the time. Guy starts a roofing or HVAC business. First thing he does? Drops thousands on a sick website and professional branding because he wants to "look legit." Site goes live. Looks incredible. Phone doesn't ring. Not even ONCE! He's sitting there like "but it looks so good?" Yeah, and? A website isn't a marketing strategy. It's a container. Empty box, fancy wrapping, still empty. You wanna know what actually matters? Prove people will hire you first. Run some Google Ads to a dirt simple landing page with your phone number. Knock on doors. Post in local Facebook groups. Get 10 actual paying customers. Once you've got money coming in and you know this thing works, go wild on the branding. But dropping $5k to look professional when you haven't made a single sale yet? That's just burning cash to feel important. Get customers first. Make it pretty later.
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