Working at the crossroads of DOOH, programmatic, digital and mobile. Drummer and gamer.
Joined April 2009
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For all you SXSW Panel Pickers, please vote for this panel on the evolution of digital out of home. It will be worth it. And I'm not just saying that because my CEO @mskidd1 is on it! lnkd.in/deHTg7q
Good article from my colleague @suzelalaforgia on evangelizing DOOH and her career mantra - "Look on the bright side and always be learning." Couldn't agree more! lnkd.in/drvYkiJ lnkd.in/dcciXDg
Several people I respect (@warrenzenna & Chris Waterman I'm looking at you) recommended this book, and now I can't put it down. I'm only halfway through, but some key takeaways: 1) If it sounds to good to be true, it is. 2) Trust,…lnkd.in/d7rqDcW lnkd.in/duzJbwm
GDPR comes home! This is going to be an absolute mess. Likely to be on the ballot in CA in November, and likely to be approved - who votes against more privacy? Major unintended consequences and thousands of lawsuits on day one.…lnkd.in/degNSX2 lnkd.in/duEw9MC
Consensus on what this means seems to range from "I hate it" to "Eh, whattya gonna do, it's Google." I think it's a net negative for client choice and third party measurement and verification. lnkd.in/dCFCawC lnkd.in/dVXym8P
Well said, @BJStech. Content and context matter, and when it comes to long tail and in-app mobile, I feel like we have collectively agreed not to lift up the rock to see what is crawling around underneath. lnkd.in/dG45jRw
We've got great people on board for NY and Chicago...Now we are looking for the right person to join Captivate, LLC in Los Angeles, where you'll work with premium, brand safe, fraud free, 100% viewable digital video inventory that people actually look at. lnkd.in/e5gmUD5
Programmatic DOOH is at a tipping point, and we at Captivate, LLC are excited to work with Vistar Media and their Ma…bit.ly/2hvr4GW
Kudos to Buzzfeed for their digital ad fraud reporting. We all talk about fraud conceptually, but this unpacks how i…lnkd.in/egCeZKC
I wouldn't call myself an expert by any means, but here are my thoughts on three emerging trends for programmatic. lnkd.in/eSRGAGp
Between iOS 11’s ITP, GDPR (it’s coming here, just wait) and Marc Pritchard, I’m worried about digital advertising. lnkd.in/f9cNUP6
My new favorite word is "phygital", the combo of the physical and digital worlds. #anadigital
Ouch. And I hear Snapchat vertical video ads are viewed for under 3 seconds. Where is the premium digital video adv…lnkd.in/dtMYZDG
Even considering the self-serving source, this research is bad news for TV advertisers. Well, at least people watch…lnkd.in/dKXEiEH
Talking about the importance of the DPAA's programmatic standards with our friends at Digital Signage Connection. lnkd.in/d9Cwzi5
Sharpen your pencils, dust off your Excel shortcuts, double check your yield optimization algorithms and join the co…lnkd.in/dhuCCKJ
The programmatic flight to quality continues. I'm selfishly happy to be on the right side of brand safe, 100% viewab…lnkd.in/gb8RxZU
I'm excited to be on the front lines of programmatic DOOH as the flight to quality accelerates! bit.ly/2nYOAkV