Nick Lami

Plus you’ll naturally make small tweaks to each section, and the final design will become its own thing anyway. Example of what this looks like

I made a longer form Youtube video on this: youtu.be/Jx1_4Z-2xTY

That’s it: Social Proof → Benefits → Competitors. Stopping at 1 email = leaving money on the table. To see a longer in depth breakdown, check out this video: youtu.be/v1_CXtThOZg?si=iXxZ…

Email 3: Us vs Them – Comparison chart – Strong CTA – Visual depth – Best sellers section Goal = Differentiate from competitors.

Email 2: Benefits – Benefit-focused headline – Multiple CTAs – Copy taps into pain points + desires – Infographic-style design Goal = Raise perceived value.

Email 1: Social Proof – Headline + review snippet – Bright CTA – Short, impactful reviews – Hero image for trust Goal = Build certainty fast.

Your photo looks the same, but the text instantly becomes more readable. Example:

This usually happens when you have: - Light text on a light image or - Dark text on a dark image Like this:

Example 2: An email I got from Grüns, a popular gummy supplement brand.

Example 1: A spec piece I made for WMP Eyewear. *I do not work with/for them, this is a free spec email*

Example: - Spec piece I made for Hyspecs - *Disclaimer* I do not work with or for Hyspecs, this is just a spec piece.

Example: - This a free email I sample I made for Hyspecs. - *Disclaimer* I do not work with or for this brand, this is a spec piece.

Flat design = forgettable. Engaging design = attention, clicks, and conversions. Here's an example of a free sample I made:

Example: This is a free sample email I made for Rainbo Mushrooms - ⚠️I don’t work with or for Rainbo—this is a free sample I made on my own⚠️