Today we’re launching markets on Business Sector KPI’s. Kalshi originally launched KPI markets to provide investors with direct exposure to the underlying events that move stocks. If you had a thesis on Tesla’s Q4 car deliveries, instead of just buying or shorting the stock as a proxy, these markets enabled you to trade directly on the number of deliveries. But what if your thesis isn't about a single company, but rather a broader, sector-wide trend? If you are bullish on the adoption of robotics, delivery apps, or content streaming, you could buy a basket (ETF) of individual stocks in each sector, but in doing so, you become exposed to the external variables that influence stock prices. Our new Sector KPI markets enable users to trade on aggregated performance. For example, if you have a view on the mobile adoption of AI, you can now trade on the combined monthly downloads for Claude, ChatGPT, Gemini, and Grok. We have KPI markets for aggregated credit card spend, point of sale data, and foot traffic, with more to come. These markets offer a new way to express an opinion and, of course, hedge risk.