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Richard Nockolds

@Nockolds
 England
Joined February 2009
  • Tweets1.9K
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  • Followers177
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Photo by Richard Nockolds (@Nockolds)Photo by Richard Nockolds (@Nockolds)Photo by Richard Nockolds (@Nockolds)Photo by Richard Nockolds (@Nockolds)Photo by Richard Nockolds (@Nockolds)Photo by Richard Nockolds (@Nockolds)
Inside the Creator Economy ft.com/content/dbef1d8b-6bf7… via ft.com
The ‘ungodly spending’ behind the creator economy

The ‘ungodly spending’ behind the creator economy

Top social media influencers will receive some payments from platforms like YouTube but the big money comes from brands

ft.com
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RIP Mike Bosworth
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The Pioneer's Story | Jerry Wind marketinghistory.org/p/jerry…?
Jerry Wind: Market Segmentation, B2B Buying Centers, and Overcoming Mental Models

Jerry Wind: Market Segmentation, B2B Buying Centers, and Overcoming Mental Models

The Wharton legend on six decades of breaking status-quo thinking

marketinghistory.org
2
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Has Science Fuc#ed Marketing? adamferrier.substack.com/p/h…
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openai.com/index/hugging-fac…
The Hugging Face incident and the road ahead

The Hugging Face incident and the road ahead

OpenAI shares findings from the Hugging Face security incident and the steps we’re taking to strengthen AI model security, monitoring, and alignment.

openai.com
1
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Sales People versus AI Agents gartner.com/en/newsroom/pres… via @Gartner_inc
Gartner Predicts AI Agents Will Outnumber Sellers 10 to 1 by 2028, Yet Fewer Than 40% of Sellers...

Gartner Predicts AI Agents Will Outnumber Sellers 10 to 1 by 2028, Yet Fewer Than 40% of Sellers...

By 2028, AI agents will outnumber sellers by 10 times, yet fewer than 40% of sellers will say AI agents have improved productivity, according to Gartner, Inc., a business and technology insights...

gartner.com
21
mckinsey.com/capabilities/gr…? via @McKinsey
The future of B2B sales: How growth champions rewire their playbooks with AI

The future of B2B sales: How growth champions rewire their playbooks with AI

Leading companies use agentic AI in B2B to transform sales workflows, redesign commercial operating models, and create measurable growth.

mckinsey.com
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The AI Moonshot open.substack.com/pub/antonl…
The Moonshot

The Moonshot

Real sovereign AI has never been tried

writing.antonleicht.me
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John Webster youtube.com/watch?v=q4xQpb2d…
John Webster in conversation

John Webster in conversation

The late, great John Webster was an advertising genius. As a writer...

youtube.com
28
Sophrosyne theconversation.com/why-soph…
Why sophrosyne, an ancient Greek virtue, matters more than ever in the age of AI

Why sophrosyne, an ancient Greek virtue, matters more than ever in the age of AI

For the Greeks, sophrosyne was an ideal second to none. It’s just as important today, in an age of internet addiction and misinformation – but harder to come by.

theconversation.com
1
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Prediction economist.com/by-invitation/… via @TheEconomist

AI is the new Oracle of Delphi. That’s bad news

Societies urgently need to confront the ethics of prediction, writes Carissa Véliz

economist.com
22
The Annoyance Economy nytimes.com/2026/04/12/busin… via @nytimes
The ‘Annoyance Economy’ Is More Than Just Annoying (Gift Article)

The ‘Annoyance Economy’ Is More Than Just Annoying (Gift Article)

A new estimate puts the cost of dealing with robocalls, hidden fees and customer service chatbots that can’t solve most problems at $165 billion.

nytimes.com
25
The AIDA Funnel: The Cockroach of Marketing Concepts Will Never Die adweek.it/4cEgj0R via @Adweek
The Cockroach of Marketing Concepts Will Never Die

The Cockroach of Marketing Concepts Will Never Die

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. 

adweek.com
27
Preference! forrester.com/blogs/building… via @forrester
Building Preference Is The Key To Winning B2B Buyers

Building Preference Is The Key To Winning B2B Buyers

B2B brand and demand teams have long operated independently of one another. Learn why that’s detrimental and why preference marketing is the way forward in this B2B Summit keynote preview.

forrester.com
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"Data can show us only what can be made explicit. Anything that can't be reduced to the zero and ones that run through computers gets pruned away." Nicholas Carr hedgehogreview.com/issues/in…
All the Little Data

All the Little Data

When we communicate using little data, we’re speaking the language of robots.

hedgehogreview.com
1
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Yes. There is more than a little irony in posting a link to this article on Twitter...
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Almost Two-thirds of Marketing Jobs May Not Survive AI adweek.com/brand-marketing/6… via @Adweek
65% of Marketing Jobs May Not Survive AI

65% of Marketing Jobs May Not Survive AI

Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer...

adweek.com
25
Find a few minutes to read this... open.substack.com/pub/markst…
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The Myth of Objectivity rogerlmartin.substack.com/p/…? via @RogerLMartin
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Judgment - that thing you can't measure - could be back in vogue nytimes.com/2026/01/25/opini…? via @nytimes
Opinion | Why A.I. Can’t Make Thoughtful Decisions

Opinion | Why A.I. Can’t Make Thoughtful Decisions

Computers still don’t do well with vagueness and uncertainty.

nytimes.com
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