Open Food Chain is a blockchain solution that connects the entire agrifood supply chain from farm to fork.
Amsterdam, the Netherlands
Joined June 2021
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Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.
Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.
Check out the recording, or #ketchup on the most important topics in this 🧵.
cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen
Under EmpCo, generic green claims need proof behind them.
Some brands remove the claim.
Another route: link the claim to its evidence once, so anyone can check it.
Proof recorded once, checked many times.
EUDR applies to larger companies from 30 December.
Cocoa, coffee, palm oil, soy, rubber, wood and cattle will need proof behind them.
Proof that is recorded once can be checked by everyone who asks.
#WorldFoodDay
Most shoppers see a label and a claim. The proof behind it stays out of view.
A product passport puts that proof one scan away.
Linked to evidence, scope and review status.
Today, 16:00 CEST: From Claim to Proof, our closed roundtable with the Cardano Foundation.
Practitioners from across the food supply chain, under the Chatham House Rule.
Last chance to request a seat: lnkd.in/e8e-_XVu
Request a seat here: lnkd.in/e8e-_XVu
Two days to go.
From Claim to Proof, a closed roundtable with the @Cardano_CF.
One question: can proof be validated once and used many times?
Thursday, 16:00 CEST, online. Request a seat below.
Open Food Chain retweeted
The EU just turned every green claim on food into something brands have to prove.
@OpenFoodChain anchors that proof on Cardano.
This Thursday, we’re hosting a closed roundtable on what proof holds up in practice.
Request a seat: riverside.com/webinar/regist…
Food brands already collect supply chain compliance data by law.
@OpenFoodChain anchors that data on Cardano and puts it behind a QR code, so shoppers can trace a claim like deforestation-free back to the farm.
Kraft Heinz and Interfood are on board.
cardanofoundation.org/blog/o…
A claim used to point nowhere.
Certificate in one drive. Audit report in an inbox. Supplier file somewhere else.
Now one passport links each claim to its evidence.
Same data, put to work.
A scan takes seconds.
What it shows takes longer to build. Origin, evidence, and the journey from farm to shelf, all in one place.
That is what a product passport gives a shopper that a certificate in a folder never could.
#EmpCo #traceability
Open Food Chain retweeted
8/10 @openfoodchain turns compliance into revenue.
It transforms traceability, certificates, and supplier data into scannable product passports, with every claim linked to its evidence and review status, anchored on Cardano's public infrastructure.
openfoodchain.com/
Kraft Heinz R&D Director + @MariekeOFC on our @Catalyst_onX #enterprise proposal:
This isn't "build it and hope enterprises adopt." @KraftHeinzCo is co-funding and driving. Every $ADA funded = tripled (OFC + Kraft Heinz match).
The vision: #Cardano as the unified trust layer for food traceability. Shared standards. Open source APIs. $11 trillion industry.
Our proposal is about delivering boardroom proof that the network works for Fortune 500 supply chains.
Check out the full video interview👇
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen
From Field to Fork 🌱🍅🌍
A powerhouse Powered by Cardano conversation with @MariekeOFC of @OpenFoodChain and Mischa Stevens, Innovation Director & R&D at 46B food multinational @KraftHeinzCo.
We break down how a giant like Kraft Heinz actually operates—and why that’s 🔥 for Cardano.
This @Catalyst_onX proposal starts with tomatoes, where Kraft Heinz controls 11% of the global market 🍅. And that’s just one product.
If successful, tomatoes lead the way → other foods follow → doors open for the entire 11T global food industry on @Cardano. 🚀
Even stronger: OpenFoodChain and Kraft Heinz are matching the funding ask themselves.
cc @krissbaird @Josi_sndnc @indi_gital @Cardano_CF @Elkconnect_web3 @DenicioBernier @ZengateGlobal
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On verifying organizational identity on-chain:
That's the verifiable credentials layer, where several ecosystem partners are already building. We'll integrate as we scale: @Fairway_global @_MrHunt_ @MidnightNtwrk @Cardano_CF @IOG_Eng #Veridian.