Digital advertising experts passionate about our craft. Driven, creative, analytical & personable, we create solutions for brands who expect to win.

Austin, Texas
Joined February 2013
We’re hiring! #Orange142 is growing and looking for bold, innovative talent to join our remote team. Ready to make an impact with data-driven strategy and standout creative? 🔗 Apply now: orange142.com/careers #NowHiring #DigitalMarketing #AdTech #JoinOurTeam
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Cassandra Razzi recently joined destination leaders in Ottawa for the Advocacy Summit and CDME coursework focused on tourism advocacy and community relations. Great discussions on strengthening destinations and local economies.   #DestinationMarketing #TourismIndustry #Orange142
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🎙️ Hami Vo Arrington of One Foot Over joins Episode 182 of #InsightsInAction to discuss customer psychology, AI, market research, and why "clarity before tactics" matters.   🎧 hubs.ly/Q04vrq_z0 ▶️ hubs.ly/Q04vrvDC0   #OneFootOver #B2BMarketing
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🎧 In #InsightsInAction, Lucy Stratton of @AgencyEA shares how experiential marketing is evolving, the metrics that matter, & how brands create events that drive results.   🎧 hubs.ly/Q04tC5g60 ▶️ hubs.ly/Q04tC7DL0
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Great conversations on the future of destination marketing at the 2026 Young @SKALPhiladelph1 Program at @TempleUniv. Cassandra Razzi shared insights on storytelling, audience strategy, and AI visibility in tourism marketing. #SkalPhiladelphia #TourismIndustry #Orange142
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Do you have a lead problem or a systems problem? In this Q&A, Calvin Scharffs talks with Cassandra Razzi & Wesley Rupar about changing student demographics, lead management gaps, AI, & what it takes to turn inquiries into enrollments: hubs.ly/Q04zt6sl0 #HigherEducation
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Thank you to @VisitBucksPA for a valuable Annual Meeting. The conversations reinforced a clear trend: destinations that invest in visibility across the full traveler journey are best positioned for growth. Learn more: hubs.ly/Q04BBtDl0 #DestinationMarketing #Orange142
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Authenticity isn't a branding tactic. It's a business strategy. 🎧 Simon Graj of @GGNY joins #InsightsInAction to discuss brand DNA, venture development, and building brands that endure.   🎧 hubs.ly/Q04tC4x10 ▶️ hubs.ly/Q04tC5Cp0   #Branding #GrajGustavsen
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Follower count doesn't tell the whole story. 🎧 Julio Chaves of @xross_world joins #InsightsInAction to discuss influencer valuation, data-driven decision-making, and the future of creator marketing.   🎧 hubs.ly/Q04tC5hH0 ▶️ hubs.ly/Q04tC6P00   #InfluencerMarketing
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Higher ed enrollment marketing is evolving fast. Our new Best Practice Guide explores the channels, AI advancements, & strategies helping institutions connect the right program with the right student & improve enrollment outcomes. 📖 hubs.ly/Q04zsQDW0   #HigherEdMarketing
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The brands that earn visibility in 2027 won't be the ones scrambling to adapt. They'll be the ones doing this work today.   📖 You've Learned the Fundamentals. Here's What Comes Next: hubs.ly/Q04B0r2n0   #GEO #AIVisibility #DigitalStrategy
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Great connecting with Minnesota DMOs at the MNTA Annual Meeting & Fall Conference. As an Industry Partner Sponsor, we were proud to celebrate our partnerships & discuss what's next for destination marketing. Ready to continue the conversation? Learn more: hubs.ly/Q04zW4SK0
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.@TikTok Shop is reshaping how brands drive sales. 🎧 Itai Winter from genni joins #InsightsInAction to discuss creator selection, attribution, and scaling social commerce performance   🎧 hubs.ly/Q04tBVRg0 ▶️ hubs.ly/Q04tBYDZ0   #genni #CreatorMarketing
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🎙️ Alberto Alvarado of Pastilla joins Ep 177 of #InsightsInAction to discuss branding, community engagement, & uncovering the insights that drive meaningful audience connections.   🎧 hubs.ly/Q04sCBlP0 ▶️ hubs.ly/Q04sCzgG0   #Pastilla #CreativeAgency
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Can you identify the source of every lead, track enrollments back to marketing, & confirm every prospect receives consistent follow-up? Our newest blog helps institutions assess visibility, structure, & alignment for measurable growth: hubs.ly/Q04yM5Hw0   #EnrollmentGrowth
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Last month, Cliff Ward attended the Colorado Governor’s Tourism Conference in Breckenridge, connecting with DMOs, CVBs, and tourism leaders about traveler behavior and destination visibility across search, social, streaming, and AI: hubs.ly/Q04ysq6g0   #ColoradoTourism
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Visibility in AI isn't about being found. It's about being used in answers. Lesson 7 of GEO University explores Answer Engine Optimization (AEO) and how to create content AI can understand and cite.   📖 hubs.ly/Q04zj4n60   #AEO #GEO #AIVisibility
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🎙️ In Episode 176 of #InsightsInAction, Michael Fleischner of Big Fin SEO shares insights on #SEO, the rise of #GEO, and how brands can build visibility through ethical, value-driven content.   🎧 hubs.ly/Q04sCvr-0 ▶️ hubs.ly/Q04sCxjT0
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🎙️ In Episode 175 of #InsightsInAction, Jim DiPiazza of Area of Expertise discusses senior-level talent, recruitment challenges, & protecting brand authenticity in today's marketing landscape.   🎧 hubs.ly/Q04syC1H0 ▶️ hubs.ly/Q04szmMt0
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See you in Brainerd! Cliff Ward will be at the MNTA Annual Meeting & Fall Conference, Oct. 5-7, representing us as an Industry Partner Sponsor. Looking forward to connecting with Minnesota DMOs and celebrating the partnerships that help drive tourism forward. #TourismMarketing
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Enrollment marketing challenges often aren't about tactics. They're about systems, processes, & alignment. Our Higher Education Maturity Model helps institutions identify gaps, improve visibility, & connect marketing efforts to enrollment outcomes.   📖 hubs.ly/Q04y8DrX0
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