Product | Marketing | Digital | Data Daytime @TerragonGroup | every time @admarpNG.
Lagos, Nigeria
Joined June 2009
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Key take out: critically look ahead at your competitive landscape… don’t get caught unprepared.
How dangerous is Mercedes' strategy?
Mercedes new strategy could dramatically change not just Germany's economy, but Europe's as a whole. After all, the automotive industry is the key economic sector.
Mercedes is largely pulling out of the lower segments of small and cheaper cars to refocus on the luxury market.
But will this strategy turn out to be successful? And what does it mean for you? What can you learn from it? Let's dig into these questions together and find the answers. More on this in the video.
#mercedes #ElectricVehicles #automobile #foresight
Dropping this on my TL for reach. All the best Joy Areola lnkd.in/dm4UGK8S
🗒 One for restaurants, lounges, clubs, etc.
Restaurant menu's appear to be the most common use cases for QR codes in Nigeria. It's pretty functional and it saves the cost of printing updated menus. The companies behind these QR codes offer a lot of comp…lnkd.in/dRcYSzYj
Just here reflecting on the evolution of marketing and advertising event topics over the last few years..
The bla bla bla .. in a…
.. #digital world
… #mobilefirst world
…. #datadriven world
….. #cookieless world
…… #AIpowered world
I wonder what’s next 🤔
"I hear we have a new art director; I hope he's handsome?!"
"I got paired with the head of engineering for secrete santa; i don't even know the guy!"
"Our website ranking keeps drop; I think we should hire an #SEO guy"
"Oga says he needs an executive a…lnkd.in/dwSwPVJj
Interesting. The UAE always comes top of mind as one of those countries that will lead with tourism in the Metaverse. It’s so easy to imagine. lnkd.in/dWgQB2AV
Really impressive numbers amidst all that “Facebook is dead” chorus you’ve been hearing.
The click-to-messaging ads performance is my most exciting update. I know how lots of businesses struggle to deploy and/or maintain a website in this region, and wh…lnkd.in/d-uxQnfb
The one out of many times Nigeria needed to take a step back and look at things broadly before taking a leap forward. Major catastrophe on this one.. but they say nothing good comes easy. Rooting for a positive outcome. lnkd.in/dHfntpSu
Exciting times ahead for the Association of Digital Marketing Professionals ADMARP. I’ve worn this hat for the last 4 years since the inception of ADMARP and I’m happy and proud to have @OlusegunMartins step in to take us to the next level. We have a lot…lnkd.in/dfEAve4j
Phew! What a year it's been.
I've been quiet on here all of Q4 so I'll do a quick recap.
I've spent the quarter settling into my new role at Meta and boy, it's been all sorts of emotions. First, the excitement during the first few weeks of onboarding. Nex…lnkd.in/dEaeEENW
A good one to wrap up the year with.
If conversation AI will increasingly push digital experiences into closed chat environments, then first party data becomes highly vital to enhance 1:1 experiences. Contextual and real-time engagement based advertisin…lnkd.in/dcBd7GvV
Ok I’m guilty of the product delusion!!!
Osarugue Awani you can have your crown now. Go do what you do best after reading this. lnkd.in/dsUpCf87
Long time no post! This one has been on my mind for a while, but I just saw a display ad for a popular soda, the CTA said "click to learn more". I clicked, and it took me to their Instagram page. I got there and was completely lost... nothing related to t…lnkd.in/dQQZR4dg
Be one of the 10,000 young people in Lagos State to get empowered with tech skills through the LSETF Tech Talent Drive!
This initiative is aimed at helping young people get the skills they need to become tech professionals and improve their chances of…lnkd.in/dtfHEzFC
Ok I love the creative. Each slide tells a beautiful story. Well done @Aella
What are you doing at 11am this Wednesday 3rd Aug? Nothing much? Great! Oya take >> bit.ly/ADMARPrelaunch don't miss it.. register and make it something much…
Oti Ukubeyinje retweeted
In furtherance of its mission to set the standard for best Digital Marketing practices in Nigeria, @AdmarpNG has announced its relaunch event slated for Wednesday August 3rd, 2022.
Read more>>bit.ly/3BweQHN<<
#brandmoves #marketing #media #advertising #digitalmarketing
I like that Google is taking a very calculated approach to avoid chaos and massive loss of revenue... for itself and stakeholders. Unlike Meta that takes a hit when a tech player makes a privacy move, Google almost can control its destiny, making such del…lnkd.in/dEfxeFUE
Oti Ukubeyinje retweeted
Shaped by inflationary pressures, surge in oil and gas prices, considerable market turmoil across sectors, and a fresh threat of recession, it is safe to say the first half of 2022 was turbulent and challenging. Read more>>bit.ly/3uPyZof<<
#trending #marketing #media
Oti Ukubeyinje retweeted
Economic crisis, inflation, consequences of the war in Ukraine are some of the most peculiar issues currently facing the global economy. Read more>>bit.ly/3aDOicI<<
#trending #marketing #media #advertising #technology #digitalmarketing #marketingcommunications
