Professional Growth Strategist for Bloggers, Small Businesses, SEO Agencies & Marketing Teams. If you're looking to grow your business, then look no further.
Peterborough, UK
Joined April 2021
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8 Content Marketing Strategy Tips That Would Make Neil Patel Proud In 2023 youtu.be/5_YSIJ0W6o0 via @YouTube
Outsource My Content retweeted
No matter how slow your progress is, you're still ahead of everyone who isn't trying.
Outsource My Content retweeted
The biggest mistake I made as a content creator?
Not Having a Content Calendar.
Back in 2018, I was just blasting content
Now, I:
> Get content out on time every time
> Have a month’s worth of content lined up
> Grown an audience b/c of consistency
Being Organised=more exposure
How To Do A Content Gap Analysis For SEO - Search Engine Journal Method youtu.be/kMY1ndeDWtU via @YouTube
Content needs to think outside the box by going beyond simple blog posts on one topic; instead, it can showcase different angles in an article series, offer tips and different perspectives.
#contentmarketing
When you understand the buyer's journey, your content marketing strategy will need to be able to engage and delight readers at any stage of the funnel.
#contentmarketing
Identify your audience.
Understand who they are, what their interests and habits are, and how you can best market to them on a personal level.
The more your content is tailored to appeal specifically to those individuals the better.
#contentmarketing
Have clear goals from the start – You have one job when it comes to writing blog posts (or any other form of web copy):
Get clicks.
Take time to write "clickable titles."
#contentmarketing
If you want to increase your content marketing ROI, then it's important to understand how buyers think.
As a marketer, the first step may be understanding what stage of their journey they're in; this will help guide your message and product offerings.
#contentmarketing
Understand your audience by tailoring content to them and their needs.
Understanding who you are marketing too can go a long way in boosting the effectiveness of your message.
#contentmarketing
Successful content marketing is about creating a balance between attracting and retaining customers.
How?
Make sure your content has an achievable business goal, like converting visitors into leads for you sales team or driving traffic back to your site.
#contentmarketing
In order to be a successful content creator, you should create content that is worth referencing.
You can always add a unique perspective by including data from surveys and personal experience in your posts.
#bloggingtips #contentmarketing
Strategy and tactics are two different things.
Strategy is how you plan out your game, while a tactic refers to what moves you're gonna play in the field.
#strategicmarketing #contentmarketing
If you are good at personalisation, there could still be a chance of securing links but the bar for what qualifies as ‘personalised’ is higher than ever.
#linkbuilding #contentmarketing
One of the keys to blogging is being mindful of what people search for.
If they're searching with intent, you want your blog post to be in their results and fulfill that need so they don't have to navigate to another website.
#bloggingtips #contentmarketing
It's not just about the links anymore.
As the market becomes more saturated, it will be especially important for link builders and digital PRs to deepen relationships with respected publishers and authors in their industry- There's no need to overthink it, though
#linkbuilding
The most successful bloggers have a unique voice and message. One way to find your own is by looking at what topics are performing well for competitors you admire, but with the following caveat: do not copy!
#bloggingtips #contentmarketing
Link building is an increasingly difficult task. Google has gotten better and better at recognizing high-quality, relevant links that don't fit with a natural pattern - not just obvious black hat spam.
#linkbuilding #contentmarketing