PQ Media (@PQMedia) header
PQ Media (@PQMedia) profile picture

PQ Media

@PQMedia

PQ Media delivers actionable market intelligence & strategic guidance to high-level executives at leading media, entertainment & technology companies worldwide.

 Stamford, CT
pqmedia.com
Joined January 2012
  • Tweets4.5K
  • Following948
  • Followers1.5K
222Media
Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)Photo by PQ Media (@PQMedia)
Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in 2026, Driven by TV, Film, Music & Digital Media tinyurl.com/23bnbnp2
Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in...

Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in...

/PRNewswire-PRWeb/ -- Global product placement spending grew 12.7% in 2025 to $37.16 billion, accelerating from the 12.1% gain posted in 2024, fueled by...

prweb.com
30
Product placement is an advertising format as long-lived as it is voracious gobbling up budgets tinyurl.com/yc8p82v2
El "product placement" crece a un ritmo absolutamente vertiginoso

El "product placement" crece a un ritmo absolutamente vertiginoso

En 2025 el gasto global consagrado al "product placement" pegó un brinco del 12,7% hasta los 37.160 millones de dólares.

marketingdirecto.com
1
56
US Sports & Entertainment Events dominated B2C live event marketing spend in 2005, commanding 40% of live event spend for the year, per PQ Media's latest Experiential Marketing Forecast. Download free report samples & buy the new 11th edition at tinyurl.com/2wd8mvct
Image from PQ Media (@PQMedia)
12
Digital ad & mktg spend & consumer use outpaced GDP in from 2020-30, not consumer spend, while GDP beat traditional KPIs by 50-100 pts. For free sample downloads of all 3 reports in PQM's GMF Series 2026 or to buy 1 or Special 3-Report Bundle, click tinyurl.com/57cjfza8
Image from PQ Media (@PQMedia)
18
Why ‘Obsession’ Breakout Inde Navarrette Thinks Gen Z Is Done With Ads in Movies fanbolt.com/185257/why-obses…
Why 'Obsession' Breakout Inde Navarrette Thinks Gen Z Is Done With Ads in Movies

Why 'Obsession' Breakout Inde Navarrette Thinks Gen Z Is Done With Ads in Movies

Inde Navarrette says Gen Z is tired of ads and product placement inside movies. Where the 'Obsession' star's case is weakest.

fanbolt.com
73
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand tinyurl.com/mv736u8u
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand – Beet.TV

Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand – Beet.TV

The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly…

beet.tv
16
Hot streaming TV series & movies are driving double-digit growth in product placement in the overall TV & movie categories - the 2 largest categories - fueled by placements in "The Hawk" on Netflix & "Spider-Man: Brand New Day." DL free report samples at tinyurl.com/3y4f36hf
Image from PQ Media (@PQMedia)
43
Product Placement Growth Hits Recent High: Microdramas, Print Media Cited tinyurl.com/y3bfj8rf
MediaDailyNews: Product Placement Growth Hits Recent High: Microdramas, Print Media Cited

MediaDailyNews: Product Placement Growth Hits Recent High: Microdramas, Print Media Cited

"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.

mediapost.com
14
Global Product Placement Spending Reaches $37.2B in 2025 adtechedge.com/news/global-p…
Global Product Placement Hits $37.2B in 2025

Global Product Placement Hits $37.2B in 2025

Global product placement spending grew 12.7% to $37.16B in 2025, with streaming, music and digital media driving growth.

adtechedge.com
17
Australia tops $1 billion in product placement tinyurl.com/39rma54r
Image from PQ Media (@PQMedia)
18
Digital media accounted for 76% of global consumer spending on media content & tech in 2025, but commanded only 56% of ad & marketing spend & 43% of consumer media usage. For more info on the Special PQ Media Forecast Bundle & Free Report Downloads click tinyurl.com/2vtpznv4
Image from PQ Media (@PQMedia)
60
Brands don’t just sponsor the tour anymore. They build the world around it campaignlive.com/article/bra…
Brands don’t just sponsor the tour anymore. They build the world around it.

Brands don’t just sponsor the tour anymore. They build the world around it.

Pop-ups, activations and sustained fandom engagement prove why passive venue presence is no longer enough.

campaignlive.com
31
PQ Media Research Global DooH Spending Grew 12 Percent In 2025 invidis.com/news/2026/09/pq-…
PQ Media Research: Global DooH Spending Grew 12 Percent In 2025 | invidis

PQ Media Research: Global DooH Spending Grew 12 Percent In 2025 | invidis

Digital out-of-home recorded its fourth consecutive year of double-digit growth, while total OoH spending increased 6.8 percent, according to PQ Media. Global DooH advertising spending increased 12...

invidis.com
34
PQ Media: Global Digital Out-of-Home Ad Spend to Grow 15.3% in 2026; Italy DOOH Spend to Spike 25.7% tinyurl.com/3eacv8wn
PQ Media: la spesa adv globale nel Digital Out-of-Home a +15,3% nel 2026 | Dailyonline

PQ Media: la spesa adv globale nel Digital Out-of-Home a +15,3% nel 2026 | Dailyonline

Dopo il rallentamento al 12% nel 2025, elezioni, Milano Cortina 2026 e FIFA World Cup spingeranno la crescita globale del DOOH; in Italia l'incre...

dailyonline.it
31
Global consumer exposure to DOOH media rose 7% in 2025 to an avg 0.5 HPW per capita, as DOOH media grew 12% to $28B; Traditional OOH was up 4% to $50B, but consumer exposure fell 3% to 0.7 HPW. Download FREE report samples & grab our Special Offer at: tinyurl.com/3c3a9twa
Image from PQ Media (@PQMedia)
37
DOOH media has proven its positive impact on brand equity & emotional connections w/ consumers via outdoor locations & indoor venues, as consumer exposure to DOOH grew 6.7% to an avg of 30 mins a week in 2025. Download free report samples at tinyurl.com/4jese3pa
Image from PQ Media (@PQMedia)
21
Radio Set To Capture $945 Million In 2026 Political Advertising insideradio.com/free/radio-s…
Radio Set To Capture $945 Million In 2026 Political Advertising.

Radio Set To Capture $945 Million In 2026 Political Advertising.

Political spending is shaping up to be a major revenue opportunity for broadcasters in 2026, with PQ Media raising its estimate for total political media buying to $15.3 billion. Competitive

insideradio.com
19
Is Biennial Growth The New Midterm Spending Norm? mediapost.com/publications/a…
Red, White & Blog: Is Biennial Growth The New Midterm Spending Norm?

Red, White & Blog: Is Biennial Growth The New Midterm Spending Norm?

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase...

mediapost.com
19
Global Ad Spend to Accelerate in 2026: PQ Media invidis.com/news/2026/08/pq-…
PQ Media: Global Ad Spend to Accelerate in 2026 | invidis

PQ Media: Global Ad Spend to Accelerate in 2026 | invidis

Major sporting events, retail foot traffic and transit ridership are helping fuel renewed momentum for the medium. Global digital out-of-home (DooH) advertising spending is expected to regain...

invidis.com
27
Experiential marketing is flashy, but what is the real value for brands tinyurl.com/r9nz29vs
Experiential marketing is flashy, but what is the real value for brands?

Experiential marketing is flashy, but what is the real value for brands?

As spending on IRL activations soars, marketers weigh in on stretching their budgets beyond activation day.

campaignlive.com
25
Load more