helping creators thrive since 2012, video game marketing, father, husband, lover of tacos.

Joined July 2008
Stop retweeting and giving @TimSweeneyEpic free promotion on his utterly stupid takes. Like the Epic Games Store, if he wants exposure, he has to buy it.
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The supreme art of war is to subdue the enemy without fighting. — Sun Tzu
Epic Games boss Tim Sweeney doubled down on his severe criticism of Valve, calling Steam’s AI content disclosure a “political act.” bit.ly/4jHenJg
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Copilot & Cortana are so successful - How could this happen!?
Microsoft Offers Buyouts To 25% Of Company go.forbes.com/GOF1GQ
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Here is the pattern I keep hearing from cold calls and recruiters, without fail.. Studio builds something great. The people who made it great leave within 18 months. The next team inherits the IP but not the taste. Three years later everyone is asking "...why the magic is gone." That is NOT a talent problem. It’s a retention problem dressed up as one. If you’re building a studio right now, the first hire that matters isn’t your engineering lead. It’s the person who’ll still be defending the original idea in year four.
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...and that person isn’t a title. Sometimes it’s the creative director, sometimes it’s a senior designer nobody put on the org chart. But you 100% know them by one trait when you hear or meet them in the studio... they’re the ones saying “no, that’s not what this game is” in every meeting, three years after everyone else stopped caring and surrendered or left.
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So if you want the year-four vision holder...? Pay them like a co-founder, not a hire. Equity, a real seat when the roadmaps get set. Everything else is just a retention bonus with a shorter half-life. Nobody defends an idea for four years when they own zero percent of it.
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I’ve thought about this tweet for hours…. EA sucks. Fuck EA.
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Andrew Wilson made $38,000,000 this year. He’s the gaming Antichrist.
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I’ve been posting on X for years about the executive suite of gaming and the crash we’re seeing. I warned that gaming leadership isn’t creative, I warned that Wall Street and investor calls would ruin games. It’s all true. It’s all happened. Want to fix it? Stop buying games from AAA companies, like right now. Support small, creative and independent studios. Vote with your wallet, the more power you give them the bigger the poison pill they become to our industry and art form.
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This is what they planned, is why they went private. It’s going to be a blood bath. It will get worse. Even DICE isn’t safe.
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Cory Niblett retweeted
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Cory Niblett retweeted
Yeah this is bad. An unauthenticated remote-code-execution exploit for *any* PHP version out there, with simple scripts. You need to patch ASAP. Or even take stuff offline in the meantime. Looks like POCs are out there already. Doomsday scenario for PHP 🤯
php2shell Tomorrow is a helluva day.
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wow I cant believe the guys with 250 ping are on top of the leaderboard.
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Cory Niblett retweeted
The quality of your life is directly proportional to your tolerance for uncertainty.
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I bought a 1969 Ford Bronco. It’s my new passion project.
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Remember to leave @WARDOGS a review on steam if you haven't already. They are still getting review-bombed by the Chinese review bomb mafia. If you have over 20 hours in this game, you should review it. Do do honestly!
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we are officially weeks away from the sun setting at 4:30 pm. please begin mentally preparing to eat your dinner in the pitch black.
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