The PRIME Factory

Don’t forget🎙️Tune in to 101.7 FM or 1460 AM at 9 🎙️ Our Co-Founder & Advising Partner @RonPoff serves as a co-host on the @amhodgepodge radio show. They interview Joseph Cromer of @StateFarm Christiansburg about his business journey & passions. #entrepreneurship #marketing – at Christiansburg, VA

What a great day the @VTCRC organized! We were glad to be part of it - meeting awesome local and national media as Media Day Ambassadors!

A recently published report by mega-PR firm Edelman shows that consumer trust in social media is at a low. Only 30% of consumers trust branded social media accounts. ow.ly/VElK30kAfCU

Meet the leadership here at The PRIME Factory. Learn where our expertise comes from and the variety of backgrounds our partners employ to give a wide array of clientele effectual service. ow.ly/htzd30jKP0y

Blogging has come a long way since it was just an outlet for individuals to vent and express thoughts. Today, blogging is now an important part of many businesses’ sales funnel due to its many benefits explained in our latest blog post. ow.ly/1wzg30jNph1

While using automated social media posting sounds great in theory, the reality is that these platforms are a poor strategy. To find out the many pitfalls of these systems check out our blog. ow.ly/uKd930jKOtw

Most small apparel brands take a while to get their footing, check out our blog for some of the most common reason and see if any of them sound all too familiar. ow.ly/OZWw30jId4Y

Traditional advertising methods still have their place in the world but we live in the digital age and using influencers is one of the best ways to increase awareness, website traffic, and conversions. ow.ly/qLew30jDub8

There is a lot of ambiguity surrounding Facebook and this could present serious issues for the tons of small businesses using the platform. See how you can continue to utilize the platform while contingency planning for a future without Facebook. ow.ly/l1Bp30jDtWv

A professionally crafted website can do more than make a great first impression. Websites can be used to convert your leads through using SEO-friendly content, online communities, and good landing pages. ow.ly/yLuW30jw7yq

Small business owners know the importance of growing their personal brand, and a digital presence is just as vital in building your brand. ow.ly/ZfLr30jw7o4

The Virginia wine industry is booming with competition. The time to differentiate yourself through marketing and PR is now. Here are some tips to keep in mind when making your strategy. ow.ly/L0L930jw6I2

Online content is essential to the success of a small business and articles and blogs are two extremely popular options. To see the difference between the two and which one is right for your business check out this article. ow.ly/biJT30jtFe4

Sustainable success means being in tune with all your stakeholders and practicing business in a way that benefits the masses. To learn more about the imperative of CSR check out our blog. ow.ly/4NYt30jtEA2

Today was an exciting day for one of our partners, Stephanie! The first copies of her published book came in the mail today! Congrats, Stephanie - a huge accomplishment and we're all proud of you! #author #book #PublicRelations – at Christiansburg, VA

Building a strong relationship with your public is essential to the success of a local brewery or winery. Check out our blog for four PR tactics you can use to boost your coverage and improve your reputation. ow.ly/MegN30jtErJ

It's pretty common for first time agency clients to be unsure of what to expect from their new agency or unsure of what will be expected of them in the new partnership. Check out our latest blog to find out what you can expect from working with an agency. ow.ly/e9Tt30jrecd

We live in a world with more media options, particularly online, than ever before. Yet there are numerous benefit to earning coverage via the traditional medium of radio. ow.ly/qOeG30jm7LC

Finding interesting social media content and sending it at the optimal time becomes difficult with a busy schedule. Learn how gathering your week’s worth of posts and planning your delivery time in advance can improve your content and simplify your job. ow.ly/E7YX30jm7mv

The line between public relations and marketing becoming more blurred has led to business owners neglecting one or the other. Check out this article to help you find the right balance between these two vital business practices. ow.ly/mk2z30jcEX9