Professor of Marketing Practice, Rawls College of Business, Texas Tech University. Entrepreneur and Strategy Consultant. Opinions are mine
Lubbock, TX
Joined September 2009
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“The program for the 6th AIM (Aiin Management) Conference on March 20th and 21st 2026, is now available online at: sites.google.com/view/aimana…
Registration is open on Eventbrite at: eventbrite.com/e/6th-artific…”
#AIInManagement
#aiinmarketing
#aiinfinance
#aiinaccounting
RAAGEET by Priyani Vani Panditt | Enjoy Indian Classical Music in Hindi ... live show in Lubbock, TX on October 10, 2025 youtu.be/evl_vDwxyoI?si=ZvO0… via @YouTube
Raageet by Priyani Vani Panditt #bollywoodhits #music #concertalert #lub... youtube.com/shorts/bjTqqwsRn… via @YouTube
Good news! Our article “Confronting the deep problem of consumption: Why individual responsibility for mindful consumption matters,” in Journal of Consumer Affairs (with @JagSheth ) is now a Top Cited Article. Read it here onlinelibrary.wiley.com/doi/… #TopCitedArticle @wileyinresearch
Dr. Atul Parvatiyar retweeted
भारत सरकार से आग्रह है "होली पर्व पर बैन" लगा दिया जाये, अमन चैन वाले देश में नफ़रत और क्रूरता बढ़ती जा रही है। 🙏
nitter.gq/SIA_Advocacy/status/19…
With the new executive order on not enforcing the FCPA Act, will the door open for countries, such as India, to buy US military aircrafts? Also, will the US indictment against an Indian businessman be dropped for paying bribes in India for solar energy projects? Wasn’t the FCPA Act amended within 6 months of initial enactment to allow payment of facilitation and “lubrication” fees abroad? Companies often use agents to make these “small” payments. RIP business ethics. #FCPA #Ethics
Check out our article on how decades of intentional consumption, materialism, affluence, and hedonism, fueled by advertising messages, have created the deep problem of unsustainable consumption and what we need to do about it. @Parvatiyar & @JagdishSheth doi.org/10.1111/joca.12534
@JagSheth and I are thrilled to receive the 2023/2024 Shelby D Hunt Award for the article most cited over the past five years for our article on Sustainable Marketing published in the Ruby Issue of the Journal of Macromarketing. #sustainablemarketing #marketingstratgy.
Thrilled to receieve the Abdul Ali Most Promising Research Award of the AMA EM SIG for our paper on the empirical relationship between entrepreneurial marketing education and research commercialisation by universities (with Alejandra Marin & Ankit Anand) linkedin.com/posts/ttu-innov…
We’re very pleased that our paper in the Journal of Macromarketing: “Sustainable Marketing: Market-Driving, Not Market-Driven,” - @JagSheth & @Parvatiyar (2021), has won the 2023 & 2024 Shelby Hunt Award of The Macromarketing Society.
macromarketing.org/awards/
Dr. Atul Parvatiyar retweeted
I'm excited to be one of the speakers at TEDx at Emory University on Saturday, February 17. It will be live-streamed on YouTube. My topic is: How changing demographics is changing America. I hope you will be able to join this fun event.
Here is the link: youtube.com/live/v66VQL1PFmk…
Dr. Atul Parvatiyar retweeted
Congratulations to former @TexasTech #RawlsCollege student @PatrickMahomes on achieving the incredible milestone of being a 3x Super Bowl champion and 3x Super Bowl MVP! Here's to your continued success on and off the field! youtube.com/watch?v=lBYwZMWC…