Building https://xitter.cf/t.co/US0LmXYDa3. See how I create high converting, best in class Google Ads campaigns for SaaS businesses.
Sydney, Australia
Joined May 2021
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hubspot are by far the best CRM to work with when running ads imo
end to end tracking built into the platform - just select the events and when the sales team change the lifecycle stage, conversions are automatically uploaded to google
eg.
- user submits form -> sends conversion to google ads
- user talks to SDR and is SQL'd -> they update lifecycle to 'Opportunity' -> sends conversion to google ads
- user becomes a paying customer -> sales team change lifecycle stage to 'Customer' -> sends conversion to google ads
this year has been the year of AI Max
ive run this across a whole bunch of accounts - always initially as A/B split tests
it is winning 80-90% of experiments I run with it
these are all
- excluding brand
- conversion tracking set to north star metrics (purchases/demos)
sure, there can be a ton of junk in the first 1-2 weeks but after weeding everything out, traffic quaity is actually great
This is a positive result for Google
They are constantly testing and changing the SERP to try and make it hard to tell the difference between paid vs organic
And for your avg Joe they will now struggle to tell you if they clicked an ad or organic link
Most people who aren’t in the internet marketing space probs think all links on Google are organic
Google's AI features aren't the only reason that clicks are dying.
This data from @Kevin_Indig & @Similarweb shows Google Ads is playing a huge role.
Since 2025 there is a clear relationship between an increases in paid search + declines in organic traffic.
rebuilt my site over the weekend
@jacob_jacquet gave me the tip last week to try building designs with @paper
the output is so much higher quality than vibe coding straight in the Claude extension in VS Code
bought a mini mic for this tool so can go almost full hands free when promoting
click to talk with the mic
went with a dji cause they seemed most recommended but feels pretty overkill tbh
wild, actually rebuilt this yesterday
github.com/MitchAhoy/utter
uses groq so 0 cost as their free plan is more than enough for general use
if you need only google ads data into a sheet you can run this script - i run this hourly into a sheet to pull spend and conversions every hour
use it to manage spend pacing and keep finger on the pulse of accounts for hourly/daily/weekly/monthly pacing
stop paying supermetrics to move your ad data into a google sheet
the sheet breaks, the refresh fails at 6am, and you pay per connector per month
what you actually need
1. a pipeline that syncs meta, google ads, linkedin, ga4, shopify and hubspot every hour into a warehouse
2. freshness checks and retries, so a failed sync tells you instead of quietly showing old numbers
3. modeled tables. spend, clicks and conversions by day by campaign, one schema across every channel
4. claude code connected to the warehouse over mcp
5. now you ask "blended cac by channel last 30 days vs the 30 before" and it writes the sql
6. turn the questions you ask every week into a live dashboard your team can open
once the data is in one place you stop building reports and start asking questions
this is the exact thing we built graphed for
get started for free - graphed.com/platform?utm_sou…
wild, actually rebuilt this yesterday
github.com/MitchAhoy/utter
uses groq so 0 cost as their free plan is more than enough for general use
never been given access to an alpha before unprompted without a google rep opting me in
S-tier feature coming to PMAX campaigns
have just started using this and traffic quality improving significantly (stronger conv rate)
no more leaking budgets to spam adsense sites
what kind of setting is this in meta?
im actively excluding placements but you have to opt out to not spend 5% of your budget in placements you're excluding?
accepted first submission
super easy imo - likely to increase any recommendations from chatgpt responses?
seeing a steady uplift across all LLMs
really starting to see AI placements pick up
slow and steady growth coming in on 60 sign ups
some unsubs starting to come through now that people have been subscribed for a couple months
probs need some sorta survey to see why they churn?
still very early days!
