Peter Esser (@PeterEsser_) header
Peter Esser (@PeterEsser_) profile picture

Passionate about mobile apps & tech. Azure developer turned project manager, now part-time app dev. Transparent journey & lifelong learner. Let's grow together!

Germany
Joined October 2021
ChoreDivider is on the App Store. 🎉🍾 A chore app with one idea: it doesn't ask whose turn it is, it asks how draining it is, for you. Rate in private; the app splits the work so minutes stay even and nobody gets what they dread. Link in the reply. #Shipaton #buildInPublic
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Finally pulled the trigger and setup Apple Search Ads. First day is in and I am currently at 99 impressions with 5 taps but 0 installs... What would you focus on with those numbers or still too early to deduct anything? #buildInPublic
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I have recently added choredivider.com to Googles Search Console: Out of the 21 pages listed in the sitemap 17 are not indexed (even though I added the sitemaps explicitly...) What experiences do you have? Did it take you also weeks to rank? #buildInPublic
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I am thinking about ways to make a real difference as a solo indie dev from Germany... Not sure on how and what exactly but I don't want to focus on MRR or other financial metrics. Instead I love the idea of making an impact 👀 Too idealistic? #buildInPublic
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Finally ranking for some keywords for ChoreDivider ^^ Still need to figure out the conversion part though... It seems that most drop of after viewing the product page 🤔 #buildInPublic
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This is something that is really bugging me... I am still not sure how to strategically tackle distribution :/ feels like throwing thousand things onto a wall and seeing if one sticks... #buildInPublic
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I dislike the waiting for ASO results. Especially at the beginning where numbers are very volatile and it is hard to gauge... Trying to find things to do that are REALLY productive and not just another new shiny thing...
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Curious to hear from you guys: Do you have a mentor pointing you towards the right direction or is it all trial and error? For me: past 4 years of building apps was trial and error (with marginal success) so I am very grateful I found a mentor to guide me ^^ #buildInPublic
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Keep going or pivot? What are your thoughts and where would you focus on? Details: iOS only app called ChoreDivider, launched on 23rd September #buildInPublic
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Starting to prepare the next app 👀 Before that I want to reuse parts from ChoreDivider: the custom analytics tool I have build! I want one dashboard with data from all of my apps: DAU, MRR, and things I need to pay attention too. #buildInPublic
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Using your own app helps you improve it: Noticed that I completed a project and every time entered it as a chore for the day to track its time. In hindsight kinda obvious to track the time right afterwards. What do you think about this time dial? #buildInPublic
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I did update my old apps metadata this week after a session with my mentor. I am interested to see, what effects those updates have for them ^^ #buildInPublic
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I was weak on this weeks X grind... Scheduled posts helped with still posting daily, but replies took a tall. What is your daily routine for replying? As comments come in or a block each day to answer comments and replying to posts?
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I love this promo video for ChoreDivider ^^ what do you think? #buildInPublic
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I would love to review some apps again :) Anyone here that needs/wants genuine feedback on the iOS app? #buildInPublic
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Fun fact about a side project I started years ago: My custom DnD app ran a whole day at the table. ^^ We had fun and a noticeable win: since I moved realtime updates to Server-Sent Events, battery drain is noticeably lower. Maybe someday I will publish that one :D
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TikTok data point: most of my posts get 4-5 hours of visibility and then they're done. So a batch that ran overnight can be evaluated the same evening. #buildInPublic
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That is my current A/B screenshot test for ChoreDivider ^^ What do you guys think? A or B? (Will comment the answer in about 2 weeks after the test collected enough data ^^ )
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Two weeks of App Store data: 512 product page views, 86 downloads, 17.1% conversion. About 360 views came from search. So ASO works, people find me. The bottleneck is the page itself failing to convince them. Goal: move from 17% toward ~25%. #buildInPublic
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Posted a TikTok carousel last night. Nine hours later: zero views. Never had that before. Anyone experienced that before? #buildInPublic
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Setup my first App Store screenshot A/B test. Very interested to see if I can increase the conversion rate: #buildInPublic
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