It’s a good day to be happy @realdealsprts
Boston, MA
Joined August 2012
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Bob Philion retweeted
LeBron hasn't played a game in Philly, but he's already broken a Fanatics sales record.
I've seen it across sports: new team, new market, new business.
The real test? Turning hype into lasting value.
The NBA season tips off tonight. Can Philly capitalize?
#RealDealSports #NBA
Bob Philion retweeted
Butch Harmon shares an all-time Ben Hogan story. 😂
Listen to our full interview with the legendary instructor on the latest episode of The Real Deal: golfdigest.com/story/real-de…
Presented by @TheBlackSeal
Bob Philion retweeted
Butch Harmon believes modern instruction has lost its way. 🤔
Listen to the full episode of The Real Deal with @PhilionBob: golfdigest.com/story/real-de…
Presented by @TheBlackSeal
Bob Philion retweeted
Amazon didn't just buy football. It bought Thursday night.
Record Prime sign-ups at launch.
17.52M viewers/game in 2026 (+11%).
27% higher purchase rates with interactive TNF ads.
Bob Philion retweeted
Legendary instructor Butch Harmon reveals the secret to gaining 15 yards. 👀
Listen to more from Butch in our latest episode of The Real Deal: golfdigest.com/story/real-de…
Presented by @TheBlackSeal
Bob Philion retweeted
What makes a sports sponsorship last 24 seasons?
Home Depot didn't just buy airtime on College GameDay.
They built their brand into the experience.
Literally.
A masterclass in sports marketing.
Turns out, Home Depot knows how to build more than houses. 😉
#RealDealSports
I’ve known Butch Harmon for a long time. One of the greatest coaches in golf history…and an even better storyteller.
We covered a lot of ground, shared some laughs, and talked about lessons that go well beyond the golf course.
Check out episode 2 with @GolfDigest!
Episode 2 is out now. Read the post-episode essay and watch using the link below!
golfdigest.com/story/real-de…
@realdealsprts #SportsBusiness #Sports
Legendary instructor Butch Harmon breaks down the business side of his coaching career. 💰
Listen to the latest episode of The Real Deal with @PhilionBob: golfdigest.com/story/real-de…
Presented by @TheBlackSeal
Bob Philion retweeted
Legendary instructor Butch Harmon breaks down the business side of his coaching career. 💰
Listen to the latest episode of The Real Deal with @PhilionBob: golfdigest.com/story/real-de…
Presented by @TheBlackSeal
Bob Philion retweeted
That’s a pretty good bonus. 💰 Episode two of The Real Deal with @PhilionBob drops tomorrow. 👀
Learn more: golfdigest.com/story/the-rea…
Presented by @TheBlackSeal
Bob Philion retweeted
$485M → $3B in 12 years.
No Stanley Cup required.
New arena. Growing NHL revenues. More money chasing just 32 teams.
The business lesson? Scarcity has value.
Winning matters on the ice. But you don’t need a Cup to win on the cap table. 😉
#RealDealSports #SportsBusiness
Bob Philion retweeted
A $17 million drink.
The Honey Deuce has become as much a part of the US Open experience as the tennis itself — and that’s the real business story.
The best sports partnerships don’t interrupt the fan experience. They become part of it.
This is exactly the kind of conversation I hoped we’d have on The Real Deal.
Greg Norman was at the center of one of the most disruptive chapters golf has ever seen.
LIV Golf’s inception brought chaos to the golf ecosystem that Greg Norman never anticipated. 😳
Episode one of The Real Deal with @PhilionBob is live!
Watch now: youtube.com/watch?v=LdgloGMo…
Presented by @TheBlackSeal
Welcome to Real Deal Sports.
Built around a simple mission: Helping athletes, brands, investors and future leaders win in the business of sport.
Today the first episode of The Real Deal podcast is out today featuring Greg Norman. Available across all podcast platforms.
Read my thoughts and recap from the conversation on golfdigest.com.
Check us out @realdealsprts on all platforms and follow along for where sport, business, and opportunity meet.
The first episode of my new podcast with Golf Digest is out now.
Stream it on Apple Podcasts, Spotify, and YouTube.
Follow along @realdealsprts to see more insights and get a look inside the business of sport.
Is there anything Greg Norman would have done differently with LIV Golf?
"Oh, yeah. Definitely." 👀
Episode one of The Real Deal with @PhilionBob is live! Watch and listen now: youtu.be/LdgloGMoodc?si=PtCu…
Presented by @TheBlackSeal
Bob Philion retweeted
Was LIV Golf truly worth it for Greg Norman? 👀
The first episode of The Real Deal podcast with @PhilionBob drops tomorrow.
Learn more: golfdigest.com/story/the-rea…
Presented by @TheBlackSeal
Bob Philion retweeted
Bryson DeChambeau redefined the YouTube Golf space at a scale
@SharkGregNorman believes would not have been possible without LIV Golf. 🤔
Learn more about The Real Deal podcast with
@PhilionBob here: golfdigest.com/story/the-rea…
Presented by @TheBlackSeal
Bob Philion retweeted
One of the first pieces launches today: The Real Deal with Bob Philion, our new podcast with Golf Digest.
The first episode is coming soon with Greg Norman kicking us off!
Welcome to RDS. Check us out @realdealsprts across all platforms. #InsideTheArena