Authoritative articles and commentary to help businesses succeed online. Sign up for newsletter: https://xitter.cf/t.co/yzMcGwhyPt
Traverse City, Michigan, U.S.
Joined April 2010
- Tweets15.5K
- Following261
- Followers39.6K
- Likes404
Pro tip: Google doesn't like AI slop. "Beware of AI Content for SEO." Via @seosmarty. practicalecommerce.com/bewar… #seo
ALT "Warning" symbol superimposed on a keyboard
"Agency Founder Touts YouTube TV Ads" | Alex Walser of Savant Syndicate says @YouTubeTV viewers are more likely to buy, and the ad clicks cost less. He joins @bandholz in this week's "Ecommerce Conversations." practicalecommerce.com/agenc… #ecommerce
ALT Alex Walser
"AI Shopping Metrics Considered" | @EcommerceBoy explores how to measure performance of an AI shopping assistant. He says the best indicator is the quality of buying decisions, not how much time customers spend interacting with the tool. practicalecommerce.com/ai-sh… #ecommerce
ALT Image of a laptop with ecommerce products on the screen
"New #Ecommerce Tools: October 21, 2026" | New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more. practicalecommerce.com/new-e… @algolia @NetSuite @Google
ALT Image from EasyShop of a female looking at her phone
Sales volume, turnover, and customer satisfaction now inform creditworthiness. "Commerce Data as Credit Data" | Via @EcommerceBoy. practicalecommerce.com/comme… #ecommerce
ALT Illustration of the word "e-commerce" surrounded by digital concepts
"Shopify, Vercel Arm Stores for AI Agents" | @EcommerceBoy looks at the collaboration between the #ecommerce platform and the application development provider, which allows humans and external AI agents alike to shop a store. practicalecommerce.com/shopi…
ALT Image of 4 t-shirts from the Vercel demo store
"Beware of AI Content for SEO" | @seosmarty explores Google's increasing reluctance to rank AI-generated content. She writes that producing such content at scale is now a dubious tactic for search engine visibility. practicalecommerce.com/bewar… #seo #ecommerce
ALT "Warning" symbol on a keyboard with a person typing
"Commerce Data as Credit Data" | @EcommerceBoy explores the merging of ecommerce and financing tools, noting that sales, fulfillment, and shipping are becoming part of a merchant's borrowing capacity. practicalecommerce.com/comme… #ecommerce
ALT Illustration of the word "e-commerce" with digital concepts
"New #Ecommerce Tools: October 14, 2026" | This week's rundown of new services for merchants includes agentic checkouts, AI-powered marketing, same-day deliveries, branding, cross-border commerce, multi-carrier shipping, more. practicalecommerce.com/new-e… @Razorpay
ALT Image from Razorpay of 2 males looking at their phones
Who says a merchant has to stick with one brand? "Your Next Product Could Be a New Brand." Via @rokhladnik, @bandholz. practicalecommerce.com/your-…
ALT Rok Hladnik
"Retail Media’s Opportunity Cost" | @EcommerceBoy continues his terrific analyses of the trade-offs w/ retail media. In this post, he examines retail media's impact on product sales. practicalecommerce.com/retai… #ecommerce
ALT Image from Walmart of cordless drills from Greenworks
"Desktop Habits Hide Mobile Friction" | UX pro Lihi Lothan says operators who view their web stores only on desktops miss poor mobile experiences. Here's her rundown of common mobile usability glitches for #ecommerce. practicalecommerce.com/deskt…
ALT Frustrated female looking at a smartphone
Google Ads AI can usually improve performance, but it still requires guidance. "Guardrails for Google Ads AI." Via PPC pro Matt Umbro. practicalecommerce.com/guard… #ecommerce @GoogleAds
ALT Google Ads logo on a smartphone screen
"Your Next Product Could Be a New Brand" | @RokHladnik is the founder of Flat Circle, an #ecommerce agency. He says launching a new product line does not have to compete with a merchant's existing brand. He joins @bandholz in this week's episode. practicalecommerce.com/your-…
ALT Rok Hladnik
It's now much easier to track the organic search performance of YouTube videos, Instagram posts, etc. "Add Social Profiles to Search Console." Via @seosmarty. practicalecommerce.com/add-s… #ecommerce
ALT Image of YouTube logo on a keyboard
Route 66 turns 100 in November! "5 Content Marketing Ideas for November 2026." Via @EcommerceBoy. practicalecommerce.com/5-con… #ecommerce #contentmarketing
ALT Partial screenshot of a Route 66 highway sign
"New Ecommerce Tools: October 7, 2026" | New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day delivery, multichannel listings, live commerce, and more. practicalecommerce.com/new-e… #ecommerce @moengage @BigCommerce @ThredUp
ALT Image from Moengage of a female listening to music
Founder Cheryl Sew Hoy created a streamlined lab analysis process: "Tiny Health Sells Gut Tests by Mail." Via @bandholz. practicalecommerce.com/tinyh… #ecommerce
ALT Cheryl Sew Hoy