
VP - Marketing and Customer Experience, @Zoho. ❤️ India—SaaS—Coffee—Cooking—Poetry—Uttar Pradesh. Also: beaches, mountains, and villages. Your Zoho guy!
Delhi
Joined December 2007
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Good morning, India! 🇮🇳❤️
While the general mindset around building a business is to move fast and break things, we asked, how do you stay the course and build one for the long term?
At @Zoho, we chose an unconventional path by taking our time to validate our convictions and building a suite of world-class products. None of this could have happened overnight—it has been a journey of patience and perseverance, and one that required staying true to our beliefs, through all the highs and lows. This campaign is a reflection of our approach towards sustainable growth.
Watch video (English): youtu.be/4ivmul54L-w
Watch video (Hindi): youtu.be/lJen7rbL6vg
Website: zoho.com/time/
#GoZoho
Praval Singh 🇮🇳 retweeted
The design process is changing fast. If someone tells you they've stopped designing in Figma because they now design directly with Claude or Codex, believe them.
I watched my friend, who is a top design talent, build a beast of a tool (B2C btw) without touching Figma, all at the cost of $$$$
From my experience, not every product needs to be designed in Figma first. If you're experienced enough to turn the design in your head into clear instructions for Claude or Codex and guide it to build something clean, that works 100%.
I still use Figma a lot for collaboration and exploring visual layouts or different directions. It's faster for me because once I decide on a direction, I can send the link to that frame to Claude or Codex to keep building it.
When I work with engineers who need the designs for development, I design every state in Figma because I don't want them making assumptions. For motion, I try to recreate the components with the animation built directly into the code, or I create the motion in Figma using Motion.
Every team works differently, and design roles are changing. As a designer, my advice is simple: learn to adapt.
Figma is still an essential tool for many teams and designers. It all depends on how you work.
Praval Singh 🇮🇳 retweeted
What a time to be a designer.
For years, I'd design products in Figma and hand everything over to development.
Now I'm using Claude Code → GitHub → Vercel to actually build and ship what I design.
Currently working on a healthtech platform with patient onboarding, secure uploads and a clinical review dashboard.
Still learning a lot along the way.
But being able to own the experience from first concept to working product is genuinely exciting.
The possibilities for designers right now are ridiculous.
Praval Singh 🇮🇳 retweeted
माइक्रोसॉफ्ट ने 60 हज़ार कर्मचारिओं की छंटनी का एलान किया!
एक साथ यह सबसे बड़ी छंटनी का दौर हो सकता है! इसके बाद दूसरी कंपनिओं में भी छंटनी की आंधी आ सकती है!
ख़राब दौर चल रहा है!
Praval Singh 🇮🇳 retweeted
Rarely tweet at this time.
When my sleep got disturbed, I looked at the phone.
Microsoft is laying off 60,000 employees, 27% of its workforce across the world. This includes India as well.
The term used is Voluntary Exit Offers (VEOs).
Mails are already out to these employees.
They are offered some separation benefits and asked to leave.
Usually what happens in the industry is that if they don’t accept the voluntary exit offer, they are subsequently laid off. When you get laid off, separation benefits are not provided.
Though called voluntary, in all likelihood these 60,000 people would have no option but to leave the company.
At least from now on, the Finance Minister should consider not taxing severance benefits.
Suddenly overnight, a huge number of employees in one of the world’s largest companies are facing an uncertain future.
Already Oracle, including their Indian operations, has laid off a huge number of people.
The trend is expected to follow.
At least now you would understand why I’ve been saying for the last couple of years to create safe money worth 3 years of living expenses and not to go for any loans, including buying a house.
The impact of IT professionals losing jobs would start showing on premium consumption, real estate prices and reduced demand across the economy.
As I said, things would become worse before they become better.
Newer industries and opportunities would come in the future. But the transition period is going to be painful.
Praval Singh 🇮🇳 retweeted
Shame on TIME for ignoring years of foldable innovation from Samsung, Huawei, OPPO, and other Chinese brands, only to spotlight Apple’s first foldable as if the category started there.
People expected the most polished, refined foldable ever. Instead, they got what it actually is: a first-generation product that still needs time to mature.
Apple will adapt fast. Give it another 2–3 generations, and it will likely catch up.
But that’s exactly the problem: overhyping a brand and blindly praising it creates unrealistic expectations. Then the entire tech community wonders why the hype feels disconnected from reality.
The internet seems split between loving and hating the iPhone Duo (the memes, though!)
From all that I've seen and read, it's an interesting proposition. Open, it's a great small tablet. Reading, YouTube, a quick spreadsheet or document review on the move. It does all of that well. But closed, it's harder to like. The outer screen looks tight, and the phone is wide enough that typing with one thumb would feel like a struggle. And at 254g, it's not light either. The build quality, though: the hinge, the finish, and the small software details are probably as good as one would expect from Apple.
My problem is the shape. A foldable has to pick one set of proportions: if it fits nicely in your palm when closed, the open screen is an odd shape for a tablet. If it works great as a tablet, the closed phone is awkward to use one-handed. Samsung and Google picked the phone, while Apple picked the tablet.
I've been using a Pixel 11 Pro Fold for over six weeks, and I've come to like it quite a bit. Closed: it feels like a real phone. Open: it's a nice, large screen for consumption. Not really a tablet. Getting used to the Android OS after a decade of sticking with iOS is a whole different conversation for another day. :)
I'm leaning towards the idea that phones that look and feel like phones are better at doing 'phone things'.
#SundayMusings☕️
Praval Singh 🇮🇳 retweeted
My unfiltered thoughts on personal agents.
Grokbot has the best UI and it’s arguably the best overall. In a lot of ways they’re ahead. Their desktop app feels the best, and their multi-bot coordination is great: you can set a team lead and it passes tasks to the other bots. Grokbot also has the best “webhook” feature, which means you can easily turn outside events into triggers that start your agents. That speeds up background workflows like watching your email, Slack and more. It also has Cursor integration, so for bigger tasks Grokbot can spin up a Cursor cloud session with any model (until OpenAI cuts SpaceX off from their models, which I think will happen soon). Unfortunately, running frontier models through Cursor costs more than Claude or Codex. Still, they’re the only ones embracing a team of agents. It’s a really cool idea, but the more bots you have, the more time you spend managing and maintaining them. I’m starting to think one bot with different threads/channels is the right answer, which I’ll get to with Claude Duet.
dots by OpenAI is rough around the edges right now, but it’s probably the most powerful if you use Codex, which I do. dots can spin up Codex sessions in the cloud or locally on your computer. So if you have coding or video editing workflows that need your local files, this is very useful. Codex computer use is also the best in the world: your dot can spin up a local Codex session that fully controls your computer, as long as it’s on. Their real-time voice is incredible. If you have your email and work tools connected, try this: go on a walk with headphones in, ask the agent to summarize your emails, have it draft replies and read them back to you, then send them off. If I remember right, this is close to a workflow you (Tim) used to have with your VAs before AI. It’s my favorite use case for personal agents. The one downside is that you have to call your agent, and it’s an awful experience. It literally rings, and it’s annoying.
Muse by Meta is a toy. I’ve talked to a bunch of finance people I play poker with who all tried it and set up automations, and they all said it doesn’t reliably do what they want. It’s fast, and its user numbers will probably keep growing. But it’s basically free: you get a TON of usage without paying a dime. That’s NOT a trade I’m willing to make. An agent doing high-leverage tasks should be running at the Opus 5.5 or GPT 6.1 Sol level.
Claude Duet - is in early access, so unfortunately not everyone can use it yet. First things first, it runs on Opus 5.5, the best model in the world. I’ve only had access for 72 hours, but Duet feels different from the others. It’s not a personified agent like Grokbot, dot or Muse, which gives it a more professional vibe that I like. When you ask your Duet agent to do something, it spins up a task, which is a new chat thread. All your threads show up in a Tasks tab, so it’s easy to see everything Duet is working on or has finished. And instead of creating more agents (like Grokbot), you create channels, just like Slack (I can tell @anthropic is Slack-pilled). I have a content channel, a finances channel, etc., which keeps different kinds of tasks separate. The only other app I’ve seen do this is Buzz by @jack, and it’s a good experience. Their strong point is documents (artifacts). If you want decks, high-quality docs or design mockups, Opus just wins. Period. It’s not close right now. Their weak point is real-time voice. It’s the worst of the bunch and borderline unusable, though I think they only added it a few days ago.
Instinct lives in iMessage, has no app, and doesn’t do anything notable besides show you product suggestions you didn’t ask for. (Not ads, according to their team.)
My hot take:
The VM is overrated. SpaceX, OpenAI and Meta all talk about the VM your agent can use and feature it in their marketing. It’s not as useful as you’d think, because more and more websites block bots that visit their site on the cloud VM. All of these companies promise their agents can make payments, but most payments either take forever or get blocked altogether. SpaceX has a cool workaround with Grokbot that routes traffic through your computer so it uses your IP address. But I’d much rather the agent just USE my computer for the task, like dot does by handing it off to Codex. Also, i don't think normal people care about the virtual computer. If anything they get offended they have to "stream a computer".
The problem with personal agents: by the time you read this, pick one, and test it for 7 days, every one of them will have released 10 new features and the whole landscape will have changed. It’s nearly impossible to keep up.
Praval Singh 🇮🇳 retweeted
It’s a bloodbath in Bay Area. Thousands of layoffs, more to come.
Met a founder this morning who mentioned his AI tech is laying off 2000 call center workers.
Not sure if society is ready for such upheaval. Gut wrenching
Praval Singh 🇮🇳 retweeted
Seeing a lot of growing raw hatred against India, Indians, Hindus, Indian-Americans, etc. for no reason.
Would be happy to have anyone who feels that hatred quietly unfollow me. Simple. Clean. Thanks in advance.
Praval Singh 🇮🇳 retweeted
Bad AQI from the neighbourhood. Delhi-Dehradun highway has high smog due to parali burning in and around Baghpat. But i guess news channels are not allowed to venture anywhere near haryana fields.
Praval Singh 🇮🇳 retweeted
Flipkart’s board is in an incredibly tough situation right now:
> Leadership exodus: 10+ SVP & CXO level departures since April ‘26 (each with 5+ YOE at FK) incl their CPTO & CFO
> Bad acquisitions: ₹3.2k cr lost on Cleartrip alone over 5 yrs alone after spending ₹300cr to buy the company.
> Core E-Comm business has slowed down (growth is down to ~15% v/s 40% earlier) while it remains unprofitable (₹5k cr+ loss for FY26)
> War of attrition in Quick Commerce: FK was late, invested ₹5.5k cr to build Minutes; losing ₹400 cr per quarter.
> Disgruntled ex-employees: 20k of whom are expected to sign a petition for ESOP liquidity; this is after 5 events have distributed $1.38 bn back to employees.
Our country’s Internet crown jewel is in real trouble ⤵️
My shopping research has a new intern. Or two. These are AI agents, of course. :)
For the last 6 weeks now, my agents across @instinct, Tab, and @hark_labs have been doing a ton of interesting stuff for me (picking up email chains with banks and other services, digging thru loyalty programmes, checking me in on a preferred seat on an Air India flight, adding grocery to my Blinkit cart and checking out, etc.) as well as the boring bits - comparing prices and reading the reviews I never would. I show up only to pay. (It does have a secure wallet but I don't trust it enough. Yet!)
Lately though, things have started to get interesting. Amazon doesn't want my agent there. In the US, I read that Delta and Chase have started blocking agents too, from booking flights and from bank accounts. Of course. An agent walks past the sponsored listing and the "frequently bought together" row. :)
The agent just wants the best product at the best price. That's bad news for anyone who earns from the walk, right? Oh, ecommerce.
Where does this end though? My gut feeling: the blockers bleed customers to whoever welcomes agents, then quietly come back on their own terms. Ads return too, except now the brand pays to be the agent's first pick.
Most Indian D2C brands we know grew up on Instagram and sold on their own websites, well outside Amazon's rulebook. Instagram gave them customers nobody else could gate. (And margins nobody else could take!)
Agents are that door again. A brand that lets an agent read its catalog and finish the checkout will pick up the orders the marketplaces are turning away.
My bet: D2C brands shall get a second wind. Only this time, the customer walking into your online store may be someone's software, with their card on file. Yeah, my agent. Ha!
If you run a D2C brand and are already building for this, I'd love to hear how. Coffee's on me, not on my agent. ☕
Too many AI personal assistants, too little time to assess all of them. Nice work here: assistantbenchmark.com
Zoholics, our flagship user conference at @Zoho, is a chance to put faces to the businesses we build for.
This year's edition brought our customers and partners to our Chennai campus, marking 30 years of Zoho Corp.
#ZoholicsIndia2026 was about Zia Chat (AI interface for frictionless work), our foray into vertical solutions, and building world-class business software from India. Keynotes, Product demos and discussions, audience questions, and a ton of conversations. Oh, and an evening full of music I didn't want to end! This video brings it all back. ❤️
My heartfelt thanks to @pratykumar from @SarvamAI for joining us for this special one. 🙏🏼
Thank you to everyone who was a part of this. And to our teams: a lot of work goes into making a day like this happen. Proud of what we put together. It's time to get back to building. 🙌🏼
#GoZoho
A look back at #ZoholicsIndia2026 in Chennai! 💙
A milestone edition filled with engaging discussions, meaningful connections, and valuable insights into the future of business. The event also marked 30 years of Zoho Corp., making it a memorable milestone for our community.
Thank you to our customers, partners, and attendees for making this edition special. Here’s to the ideas we exchanged, the connections we built, and the possibilities that lie ahead. 🙌


























