Professor Jana Bowden (@ProfConsumers) header
Professor Jana Bowden (@ProfConsumers) profile picture

MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own

Macquarie University Australia
Joined February 2020
David Jones Hornsby store in free fall. Not a single customer. Mundane format. Boring assortment. A retailer that hasn’t grasped omnichannel to deliver online shopping, social media buzz and unique in-store experience. Customers have voted with their feet. #retail #DavidJones
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Halloween is over but David Jones is a ghost town 👻 Walked through the Hornsby Sydney store yesterday and couldn’t find a single customer… in any Department, on any level. 26 stores to close reported today. Hornsby one of them. No surprises here. #retail #DavidJones
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Healthcare AI @ @Macquarie_Uni Research Day yesterday! 🙌🏻 @smr856 presented new research on customer acceptance of artificial intelligence (CAAI) in #retail Open to collaborations to apply this to patient-facing healthcare as CAAI-Health. doi.org/10.1016/j.jretai.202… #Health #AI
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Did a spot of shopping to nab some deals at Birkenhead Point over the weekend as Cue and Veronika Maine clear their stock. Hopefully I love this dress when I give it a run because I bought two of them they were such a bargain 😂
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The global resale of fashion alone is projected to be worth $444 billion ($US317b) by 2027. #Savers has had some backlash today but have to say my Hawaii Savers experience was amazing for the sheer stock and savings - one happy thrifter here! ♻️ abc.net.au/news/2026-09-03/s… #retail
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Viral, addictive & fuelled by FOMO, NeeDoh’s are everywhere. But counterfeits can put consumers at risk. 
🚩 Missing manufacture + safety labels
🚩 Fake logos
🚩 Too-good-to-be-true price 📺 Fun to be on #Sunrise Ch 7. Super-sleuth before you squeeze!#NeeDoh @Macquarie_Uni
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🫧 NeeDoh squishies are having a moment - but are they safe? 🫧 📺 Tune in to Ch7 Sunrise today - I’ll be talking all things squishy I’ll run through the red flags that signal a fake or unsafe product - so you can confidently buy your next squish! 🫧 @Macquarie_Uni #retail
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🌟 And that’s a wrap for MQ Uni Open Day! @Macquarie_Uni is ranked in the Top 1.5% of universities - QS World University Rankings, 2027 🏆 Took my mini-marketing daughter along for the uni inspo 💫 #MQUni #Marketing #University
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🚨 The most dangerous shopping app may be the one where you spend nothing. “Fake shopping” sites trigger the same #dopamine, FOMO and thrill of the hunt as real shopping. But the cost might be your data 📊 My comments @newscomauHQ👇 bodyandsoul.com.au/houseofwe… @Macquarie_Uni
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What a night! It was a privilege to present the @Mumbrellanews Awards celebrating Australia's outstanding marketing, media and creative talent. Congrats to all the finalists who are shaping culture, driving impact and raising the bar for our industry. @Macquarie_Uni #Mumbrella
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