Head of Content Marketing at @97thfloor. My texture is the best fur (chinchilla).
Provo, Utah, USA
Joined January 2012
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They finally let me write an article about Taylor Swift! 🤣 Check it out!
Taylor Swift is the world's best content marketer 97thfloor.com/blog/taylor-sw…
The thing about NYT Connections is that it’s not a word game, it’s a general knowledge game and I’m not that knowledgeable, generally
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If your product/service’s only “value” is exclusivity then that’s your real problem. You’ve given yourself a ceiling when you could actually think about ways to expand with an elevated product e.g more Clear lines at each airport, more perks/reward tiers, partnerships
CC: Delta
CLEAR is a case study in overselling a subscription w/limited supply (fast TSA experience). Regular TSA lines are now routinely shorter. Only way out is to raise prices and intentionally lose customers to reestablish the value proposition. Otherwise whole biz implodes on itself😱
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$6k for silver is CRAZY considering silver is basically worthless 😭
📍Earning MQDs just got a tad bit more complex, with changes to the qualifying tiers needed in order to hit Medallion status, which will be valid for two years after the qualifying period:
-Silver: 6,000 MQDs
-Gold: 12,000 MQDs
-Platinum: 18,000 MQDs
-Diamond: 35,000 MQDs
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I feel like Instagram is also about to get a huge boost in signups from people who want a Threads account without all their Instagram followers
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I am not exaggerating when I say that seeing a Reddit section on @sparktoro has been the most exciting part of my week 😆
ALT A Slack post of my own containing a screenshot of a search within SparkToro that is showing results for the target audience’s engagement within Reddit. My caption is “did you all see this” with a lot of exclamation points and excited emojis
Prediction: Apple TV+ will replace HBO Max the go-to streaming platform for prestige content in the next few years or sooner
Bought a Kindle from a small startup running a promotion called “Prime Day” and it’s honestly incredible…do people know about these???
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🎵 Carolina knows…and now so does everyone
A hot take:
@taylorswift13 is the world's best content marketer.
Our head of CM @Rachel_Bascom proves it in this article: 97thfloor.com/blog/taylor-sw…
#TaylorSwift #marketing
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I’m not one who usually complains about every update but this image-first layout change is bugging me. Twitter isn’t a primarily visual medium. I feel like once again they’re just demonstrating that they don’t know what people like about their product
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Fun experiment! Despite my fears, here’s what I learned about the future of AI in content marketing:
— the robots are not going to take our jobs
— they might actually make our jobs better/easier?
Take a look, it’s a good read 📝
It's interesting to think about how #AI will impact #marketing jobs in the future. Read our thoughts here: 97thfloor.com/blog/ais-role-…
#artificialintelligence #AIinMarketing #contentmarketing #marketingagency #digitalmarketing
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Jk lol bc that ⬆️ directly affects this ⬇️ nitter.gq/taylorwanderson/status…
If anyone was wondering what's happening in SLC's housing market, things aren't even close to returning to any sense of normalcy. Here are a few examples that highlight what's happening.
😙👌
HISTORY FOR NEW ZEALAND! 🇳🇿
Zoi Sadowski-Synnott, winner of the first-ever #WinterOlympics gold medal for her country!
Need Ivy Park to design team USA outfits next time. Or just anyone other than Ralph Lauren I’m begging #OpeningCeremony
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They looked really good this year! Proud of them 🥲
Beijing 2008 ➡️ Beijing 2022
The first city to host a summer and winter Olympic Games.
#TeamGB | #Beijing2022
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This is already SO much better. I can’t believe they didn’t just do this before, it was terrible.
After some really bad reviews, Peacock has overhauled its Olympics offering and made things much simpler: If you get Peacock, you get all of the Olympics, live and on demand. Will it give Peacock the boost it needs? Some analysis, up now on @vulture: vulture.com/2022/02/peacock-…